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Supplier-Contributed Blogs

Why Rewards & Recognition Platforms Must Offer Aspirational Rewards to Stay Competitive

The Switchfly Team , Switchfly | September 30 2025

The rewards and recognition (R&R) market is crowded. New entrants emerge every year, and established platforms continually upgrade their features to capture market share. With engagement.

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Building Customer Loyalty and Brand Affinity Starts With Critical Insight

Jen Spofford, Bounteous , Bounteous | September 29 2025

CPG brands have long aspired to generate customer loyalty and brand affinity. While there’s no doubt that retaining customers is great for business, loyalty is becoming increasingly elusive as.

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Generational Loyalty: Build Brand Love That Transcends Demographics

Katie Berndt, Lauren Sutherland, Phaedon , Phaedon | September 26 2025

Brand loyalty has undergone a dramatic transformation over the past decade, and marketers have navigated an increasingly complex generational landscape. Naysayers continue to claim that younger.

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Why Your Brand Needs to Make a 2025 Year-in-Review Video Campaign

The Blings Team , Blings | September 25 2025

As we approach the end of 2025, it’s time to reflect on how your brand has connected with its audience over the past year. One of the most effective ways to engage your customers and boost your.

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The Future of Work Is Here: Why Your AI Marketing Strategy Matters More Than Ever

Brian King, Ansira , Ansira | September 24 2025

Your customers expect personalized experiences at scale. Your competitors are launching campaigns in days, not weeks. Your stakeholders demand measurable ROI from every marketing dollar.The pace of.

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Reframing “Pay with Points”: Building Daily Loyalty, Not Just Occasional Delight

Beth McCoy, CORA Loyalty , CORA Loyalty | September 23 2025

As the loyalty landscape matures, “Pay with Points” (PWP) is undergoing a subtle but significant transformation. Long heralded as a flexible way to redeem loyalty currency, PWP is now.

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Loyalty Marketing: Proven Strategies to Promote Your Rewards Program

The Switchfly Team , Switchfly | September 22 2025

In today’s hyper-competitive marketplace, customers have endless options—and zero patience for friction. That’s why businesses are investing more than ever in loyalty marketing.

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4 Personalization Strategies That Drive Engagement in Customer Loyalty Programs

Max Kenkel, ITA Group , ITA Group | September 19 2025

Loyalty is only getting more and more difficult to earn. Customers are seeking brands that get them. They want brands that understand their needs, reflect their values and treat them like.

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How AI is Transforming the Future of Banking

Chrissy Wagner, FIS , FIS Global | September 18 2025

Imagine this scenario: You glance at your watch and see a reminder about your daughter’s birthday next week. Based on the intelligence your bank has about you, your family members and the.

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Strategic Synergy: How CIOs and CMOs Propel Innovation Together

The Bounteous Team , Bounteous | September 17 2025

The relationship between CIOs and CMOs is evolving. These leadership roles, once siloed, are becoming more and more interdependent. Without alignment, organizations risk disjointed strategies.

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Earn, Burn, Book: Mastering the Customer Loyalty Loop for Cardholders

The Switchfly Team , Switchfly | September 16 2025

In today’s competitive financial services landscape, the customer loyalty loop has emerged as a proven model for keeping credit cardholders engaged. Unlike the traditional "one.

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A Fresh Approach to Channel Loyalty and Growth

The Maritz Team , Maritz | September 15 2025

Reinventing a Dealer Incentive ProgramAnd Proving "What's Always Worked" Can Work Better There comes a time when every long-standing incentive program needs a strategic review&mdash.

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