As the loyalty landscape matures, “Pay with Points” (PWP) is undergoing a subtle but significant transformation. Long heralded as a flexible way to redeem loyalty currency, PWP is now moving from an aspirational promise to a practical, everyday behavior. And as adoption grows, so too does the need for a more refined conversation about its role, execution, and risks.
In the wake of accelerated digital adoption and changing consumer expectations, loyalty programs are under....