Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Loyalty Expo Recap: Going Beyond Points

Tad Fordyce | May 31 2019

Although rewards (points) remain an integral component of loyalty programs, customer expectations are changing. As marketers, we need to fulfill these expectations.Loyalty marketing is complex. But.

Loyalty / Rewards Programs

Building Customer Loyalty: The Value of Tiers

Emily Grill | May 30 2019

Today’s loyalty landscape is saturated with the typical spend and get model. With “86% of loyalty marketers us[ing] points and 75% us[ing] instant cash-back or discounts in their program1.

Loyalty / Rewards Programs

Why Your Loyalty Program Needs to be a Deep Differentiator

Paul Wolfer | May 28 2019

Today it’s easier than ever to start a business selling products. Internet retailers are turning up every day and pop-up stores are on the rise.People can start e-commerce stores in their.

Loyalty / Rewards Programs

Can We Just Change the Channel? Five Ways to Streamline your E-Commerce Channel

Renea Keish, Brierley+Partners , BRIERLEY | May 18 2019

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better? If you work in marketing, you know.

Digital / Direct Marketing

Can We Just Change the Channel? Five Ways to Improve your Direct Mail Channel

Renea Keish, Brierley+Partners , BRIERLEY | May 09 2019

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better? If you work in marketing, you know.

Digital / Direct Marketing

Loyalty Points Are Here to Stay. So Are Heightened Member Expectations

Joerg Granacher, ICF Next , Phaedon | May 02 2019

Point-based loyalty programs aren’t going anywhere, but we are seeing a significant shift in what members expect in terms of benefits from the loyalty program(s) they participate in. Doesn.

Loyalty / Rewards Programs

Can We Just Change the Channel? Five Ways to Optimize your Social Media Channels

The Brierley+Partners Team , BRIERLEY | April 30 2019

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better? If you work in marketing, you know.

Social Media

6 Reasons You (and Your Customers) Need a Customized Loyalty Program

Danielle Perez, Clarus Commerce | April 26 2019

One of the key traits of a premium loyalty program is that it has to be great for consumers and retailers.That means there are KPIs on both sides. Retailers want a program that brings in revenue by.

Improving Brand Engagement Through Human-Centered Loyalty Technology

Guy Cierzan, ICF Next , Phaedon | April 25 2019

When we applied a human-centered approach to development of ICF Next’s loyalty technology platform, we saw huge benefits. Your customers can, too. I’m lucky to lead a team that is at the.

Branding / Product Positioning

Can We Just Change the Channel? Five Ways to Fortify Your Mobile Marketing Channel

Renea Keish, Brierley+Partners , BRIERLEY | April 24 2019

Are you satisfied with the return on your investment for each of your chosen marketing channels – or do you have a sinking feeling it could be better? If you work in marketing, you know.

CX (Customer Experience)

The Ultimate Prizing Bracket

The PrizeLogic Team , Prizelogic | April 23 2019

Inspired by the madness of NCAA basketball, the “Ultimate Prizing Bracket” pits popular incentives offered by brands as part of their sweepstakes and loyalty strategies against each other.

Customer Engagement

Three Reasons Why Marketers Should Be Using Advanced Analytics

Nate Thompson, ICF Next , Phaedon | April 22 2019

Today, marketers are relying on analytics to aid and guide practically every decision they make. Implementing marketing analytics allows organizations to pinpoint specific groups of customers.

Data Analytics

Displaying results 1861-1872 (of 2498)

|< < 152 - 153 - 154 - 155 - 156 - 157 - 158 - 159 - 160 - 161 > >|