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Supplier-Contributed Blogs

Mobile CX: How Burger King, Chipotle & More are Getting it Right

Mike Stone , Airship | August 26 2019

For decades, brands competed on price, product, place and promotion. More recently, marketers have gone toe-to-toe using carefully-crafted predictive customer journeys. Now, the new arena is mobile.

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What Happens to Your Loyalty Program When Transactional and Experiential Benefits Work Together

Jim Tierney | August 23 2019

From simple discounts to cosmetic makeovers, every interaction your brand has with a customer is an opportunity to create a memorable loyalty moment.Combining transactional benefits with experiences.

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Optimize your predictive analytics through model ecosystems

The ICF Team , Phaedon | August 22 2019

Friends, I did it. I bought a pair of shorts via an Instagram ad.It wasn’t hard for them to find me. Summer is on the way. I needed shorts. But now, they haunt me. Wherever I go, internet or.

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The Death of the Customer Journey: an Interview With Judd Marcello

Jen Ribble , Marigold Engage + by Marigold | August 21 2019

Marketers are quick to throw around the term “customer journey,” which has no doubt become the marketing buzzword for the digital age. But does it truly exist? And do.

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Participant Perspectives; The Importance of Seamlessly Connected Retail Customer Experiences

Sonya Shen , KNow Research | August 20 2019

We at KNow Research are constantly curious about the changing needs and preferences of retail customers.  To keep our finger on the pulse or “In the KNow” on retail .

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What Metrics Matter in Your MDF Reporting?

Courtney Acuff , Ansira | August 19 2019

Tips for measuring the effectiveness of your market development fund programs.“Not everything that counts can be counted, and not everything that can be counted counts.”This quote by.

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How to Make a Loyalty Program Successful

The Bumped Team , Bumped | August 16 2019

How do the successful loyalty programs work?Every year, companies spend billions on rewards programs. But from points to promotions to coupons, are they really successful?There are so many programs.

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The True Value of a Loyal Customer

The IC Group Team | August 15 2019

We talk a lot about customer loyalty here at IC Group; how to build it and how to keep it. Customer loyalty is undoubtedly a necessary part of any business’ success, but what is the true value.

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Dig Into Customer Engagement With These KPIs

The Cheetah Digital Team , Marigold Engage + by Marigold | August 14 2019

Marketers know measurement matters. Performance data informs our strategies and campaigns, and we’re constantly on the lookout for the next clever idea or initiative to deliver on those KPIs.

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How to Tell Good Data from Bad

Peter Daisyme, Oracle , Oracle | August 13 2019

Marketers waste too much time chasing and interpreting bad data. When you base your strategies and campaigns on faulty information, you not only waste your time and money, but risk sending mixed.

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How to Turn Behavioural Insights into Marketing Practise

Daniel Gold, House of Kaizen , House of Kaizen | August 12 2019

Behavioural economics has become an important discipline for brand owners eager to understand why their consumers sometimes make irrational decisions that run counter to economic model predictions.

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Why Millennials Are Attracted to Premium Loyalty Programs

Danielle Perez, Clarus Commerce | August 09 2019

Did you know that 80% of millennials would be willing to join a premium loyalty program if their favorite retailers offered them and the benefits were valuable?And 68% of non-millennials would join a.

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