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Supplier-Contributed Blogs

Solving the Hidden Challenges of POP Signage

The Baesman Team , Baesman | October 13 2025

Point-of-purchase (POP) signage is a proven way to influence customer behavior where it matters most: at the point of decision. Whether it’s a retail environment, a restaurant, a regional.

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Buying Group Intelligence: Modernizing Account‑Based Marketing with Adobe

Kristy Jodoin, Bounteous , Bounteous | October 10 2025

As the Business-to-Business (B2B) landscape grows increasingly complex, the ability to effectively differentiate your B2B business from the competition requires a shift toward innovative strategies.

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Asia’s New Rules of Engagement: Brand-Led Transformations Redefining Customer Loyalty

The Capillary Team , Capillary Technologies | October 09 2025

Asia is redefining loyalty with AI personalization, super app ecosystems, and gamified journeys rooted in local culture. See how leading brands convert everyday moments at QR checkouts, mobile.

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Top 9 Personalized Video Platforms by Category

Eyal Katz, Blings , Blings | October 08 2025

Do you know where most of your customers spend their free time? Chances are, they’re scrolling through TikTok, binge-watching Netflix, or catching up on YouTube. Video is now the go-to medium.

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Embedded Rewards: Why Fintechs Are Turning to Travel to Keep Customers Engaged

The Switchfly Team , Switchfly | October 07 2025

As financial services evolve, fintechs are under growing pressure to differentiate in a crowded market. Generic perks like cash back and gift cards are no longer enough to capture attention or drive.

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Segment Smarter, Sell Better: Holiday Customer Segmentation That Drives Revenue

The Baesman Team , Baesman | October 06 2025

The holiday season is make-or-break time for many brands, and holiday customer segmentation is what separates the winners from the rest. If you’re a marketer or analyst, every.

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Empowering Content Teams with Supportive AI Tooling

Scott Weston, Bounteous , Bounteous | October 03 2025

Content teams aren’t short on ideas, they’re short on time. With pressure mounting to produce more content faster and with fewer resources, the review process can sometimes become a.

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How Starbucks Powers Personalization For 34.5M Loyalty Members

Luke Kline, Hightouch , Hightouch | October 02 2025

Six months of Starbucks emails later, I finally cracked the CRM and personalization strategy behind every email send.I don’t drink Starbucks every day, but I have been a Starbucks Rewards.

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Australia’s Loyalty Wake-Up Call: What’s Broken, What’s Working, What’s Next

The Capillary Team , Capillary Technologies | October 01 2025

Australia’s loyalty market is heating up—set to grow 15.5% annually and reach US$1.20 billion by the end of 2025 (Herald Sun, Business Wire). On paper, it’s a.

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Why Rewards & Recognition Platforms Must Offer Aspirational Rewards to Stay Competitive

The Switchfly Team , Switchfly | September 30 2025

The rewards and recognition (R&R) market is crowded. New entrants emerge every year, and established platforms continually upgrade their features to capture market share. With engagement.

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Building Customer Loyalty and Brand Affinity Starts With Critical Insight

Jen Spofford, Bounteous , Bounteous | September 29 2025

CPG brands have long aspired to generate customer loyalty and brand affinity. While there’s no doubt that retaining customers is great for business, loyalty is becoming increasingly elusive as.

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Generational Loyalty: Build Brand Love That Transcends Demographics

Katie Berndt, Lauren Sutherland, Phaedon , Phaedon | September 26 2025

Brand loyalty has undergone a dramatic transformation over the past decade, and marketers have navigated an increasingly complex generational landscape. Naysayers continue to claim that younger.

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