Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

The Holiday marketing playbook is broken. Here’s how to fix it with AI agents.

Anthony Chiulli, Hightouch , Hightouch | December 09 2025

Black Friday and Cyber Monday (BFCM) used to be a single weekend of frenzied shopping. Today, the peak shopping season often spans a full week—and in many cases, the entire month of November.

Artificial Intelligence

The Lowdown on Loyalty: Trends to Watch in 2026

, Tillo | December 08 2025

If there’s one thing the past few years have taught us, it’s that loyalty doesn’t stand still. From how consumers earn and spend rewards to the technology driving those experiences,.

AI in Retail: Navigating a New Era in the Purchase Journey

Lauren Sutherland, Phaedon , Phaedon | December 08 2025

Today’s retail landscape leverages a sophisticated combination of predictive, generative, and agentic AI. Its current applications span the entire customer journey, from AI-generated ad.

Artificial Intelligence

Holiday Loyalty: How Exclusive Rewards Drive Engagement and Sales

The Baesman Team , Baesman | December 05 2025

The holidays are a make-or-break season for brands. With inboxes full, shoppers stretched thin, and competitors everywhere contending for attention, loyalty programs need to step up. When done.

Loyalty / Rewards Programs

Building Loyalty in Transactional Channel Industries

The Maritz Team , Maritz | December 04 2025

In price-driven industries like HVAC and construction, channel partners often switch suppliers for better deals. But it's not just a pricing problem—it's a loyalty problem. Learn how to.

Loyalty / Rewards Programs

Digital Banking Transformation With AI and Embedded Finance

Elaine Duff, FIS , FIS Global | December 03 2025

The year was 1995. Wells Fargo became the first major bank to give their customers online access, enabling them to create accounts, check their balances and review their bank statements.Fast forward.

The Journey Mindset: How Travel Inspires Career Growth and Recognition

The Switchfly Team , Switchfly | December 02 2025

There’s something transformative about returning home from a meaningful trip. You leave one version of yourself behind and come back with new perspectives, a sense of renewal, and often, a.

Building Loyalty that Lasts: Insights for Financial Institutions

CarltonOne Team , CarltonOne Engagement | December 01 2025

Having experience in working with banks and financial services, it's evident that customer loyalty has evolved dramatically. Today, we're seeing clients seek more than just rewards; they.

Loyalty / Rewards Programs

How to Create a Meaningful 2025 Year-in-Review Campaign

The Blings Team , Blings | November 26 2025

As the year draws to a close, brands face a unique opportunity to do more than just wrap up the calendar, they can wrap up the relationship. Year-in-review campaigns have become a powerful way to.

Emotional Loyalty

10 Customer Appreciation Ideas For Building Customer Loyalty

, Tillo | November 25 2025

Loyalty isn’t built on discounts alone - it’s built on connection.In 2025, customer appreciation is about human connection powered by smart tech. Brands that go beyond transactions.

Black Friday Cyber Monday Loyalty Strategies: Retain Holiday Shoppers

The Baesman Team , Baesman | November 25 2025

The holiday season is one of the most competitive times of the year for brands. During Black Friday and Cyber Monday (BFCM), shoppers are overwhelmed with deals and discounts.

Digital / Direct Marketing

4 Examples of How to Prove the ROI of Recognition

ITA Group Team , ITA Group | November 24 2025

Designing recognition programs to drive specific business goals leads to measurable results. When you tie your programs’ success metrics and supporting strategies to business goals, you&rsquo.

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