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Supplier-Contributed Blogs

A successful 2020 starts right now!

| November 22 2019

Strategize for these three events today   Always two steps ahead, successful marketers are planning for 2020 as their consumers buy turkeys and decorate the house. Next year is right around.

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Financial Institution Loyalty Landscape – Current Global Perspective

The Aimia Team | November 21 2019

Globally, loyalty in the Financial Institution (FI) industry remains heavily centered around credit card benefits. Traditional credit card loyalty constructs consist of: customers earning points for.

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XM Visionaries: How Mastercard built a global CX team

Jack Davies, Qualtrics , Qualtrics | November 20 2019

As part of our XM Visionaries series, we caught up with John Goodwin, Vice President of Customer Intelligence at Mastercard to talk about how he built his team from the ground up to become an.

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Why Black Friday is Key to Your Year-long Loyalty Efforts

Jim Tierney, Clarus Commerce | November 19 2019

When you think of Black Friday, you might think of your customers getting bombarded with different promotions and bouncing from store to store looking for crazy deals.That doesn’t paint a.

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2019 Brand Loyalty Statistics

Michelle Bitran, Yotpo , Yotpo | November 18 2019

We broke down the key do’s and don’ts for building true brand loyalty.  Brands are experiencing a renaissance. That’s what Yotpo CEO Tomer Tagrin said at our Destination.

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What Costco gets right about customer loyalty

Ned Shugrue, ICF Next , Phaedon | November 13 2019

No traditional loyalty program necessary: the wholesale giant kills the loyalty game.Okay, I’ll admit it… I love Costco. I’d put Costco in my top five favorite brands. And it&rsquo.

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Retail Loyalty Landscape – Current Global Perspective

The Aimia Team | November 12 2019

Retail loyalty programs are some of the most abundant in the marketplace today. As a result, consumers can now expect most of their favorite brands to offer incremental benefits for loyalty. To the.

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Is Paid Loyalty Right for Your Brand?

Charanpal Brar, Bond Brand Loyalty , Bond Brand Loyalty | November 11 2019

From discounts and free shipping to makeovers and workout classes, paid perks are taking off in the loyalty space.In recent years, retailers such as Restoration Hardware, Bed Bath & Beyond, and.

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The 5 Best Black Friday & Cyber Monday Campaigns

Michelle Bitran, Head of Content , Yotpo | November 06 2019

Building your Black Friday Marketing StrategyBlack Friday and Cyber Monday kick off the beginning of the busiest season in retail: in 2017, shoppers spent $19.62 billion online over the.

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The holiday survival toolkit: Deliver fantastic CX and get your employees through to January

Daniel Saunders, Qualtrics , Qualtrics | November 05 2019

Whether you’re running a store, airport, restaurant, hotel or any other kind of destination business, the holidays are likely to be your busiest time. Here’s how your teams can deliver an.

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Tier status: How to Best Ensure Your Customers Grow With You

ICF Team , Phaedon | November 04 2019

At the start of every year, loyal customers everywhere begin their quest to earn elite status...again. Those who are well-versed in their favorite program know whether they qualified, or better yet.

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It’s not them, it’s you…

Christopher Kopenec, Senior Director, Strategy , BRIERLEY | November 01 2019

Any well-built member engagement cycle isn’t complete without a Churn campaign.  We all learned long ago that it’s easier & cheaper to retain an existing .

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