Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How Restaurant Marketers Can Deliver Engaging Contactless Experiences and Gain Guest Affinity

Amy Hunt, Epsilon , Epsilon | January 05 2021

Curbside pickup and contactless delivery have surged around the world.  Find out how restaurants can evolve from contactless experiences to increased loyalty. It’s an.

How Chipotle Exemplifies the Power of Customer Loyalty During the Pandemic and Beyond

Jim Tierney | January 04 2021

Pandemic or not, customer loyalty comes first at Chipotle.Chipotle’s digital sales exceeded $1 billion for fiscal 2019, marking a 90% increase from fiscal 2018.Earlier this year, the Chipotle.

How Publisher Identity Combines Optimal Consumer Experience with Privacy

Heather Swarens | December 31 2020

In this time of third-party cookie deprecation, future-proof publisher identity solutions are crucial.Knowing this, we made the exciting decision to transfer ownership of our PubCommon ID&rsquo.

Loyalty in 2021: What Retailers Should Focus on, According to Experts

Jim Tierney | December 30 2020

As an incredibly challenging 2020 draws to a close, retailers are looking ahead to 2021 with renewed hope for strengthening customer relationships and retaining loyalty.If you want to continue.

Why Driving Revenue With Customer Loyalty Offers Is Critical in the Recovery

, Formation | December 29 2020

When the economy is foundering, companies look at short-term fixes of cutting budgets to save valuable cash. Historically, the first areas to get the axe are marketing, since the C-Suite may not.

Identity 101: Respecting consumer privacy while maintaining optimal CX

Frankie Malekian | December 28 2020

Consumer privacy in digital advertising remains a hot topic that seems to evolve every day. Consumers increasingly care more and more about how their data is collected by brands, publishers, and.

Don't be Fooled: Most CDPs are Not Enterprise-Ready

Dana Moroze | December 23 2020

2020 has been the year of the customer data platform (CDP), and it’s easy to see why.The CDP market is projected to grow to over $10 billion by 2025, and according to Gartner, CDP.

Walmart+ is Shining a Spotlight on Premium Loyalty, But What if You’re Not Walmart or Amazon?

Jim Tierney; The Clarus Blog | December 22 2020

Premium loyalty is on the rise.Amazon was one of the first to launch a premium loyalty program, Prime, back in 2005.With more than 150 million global members, Prime is now.

3 Ways to Improve Customer Experience Through Digital Commerce

PDI Software , PDI Software | December 21 2020

With the winter holidays quickly approaching, more customers could be relying on digital tools—from mobile apps to websites—to do their shopping. That’s especially true for.

Rewarding Interactions Has Definite Rewards

Kobie Marketing , Kobie Marketing | December 18 2020

Many loyalty marketers have made the strategic argument for keeping customers engaged with brands in between purchase transactions and have found ways to recognize those interactions within loyalty.

Why You Need a Holistic View of your Customer Experience

Jane Motz Hayes and Sherief Salem, ICF Next , Phaedon | December 17 2020

Marketers need to start looking at the overall customer experience (CX) management to get to a real understanding of return on experience (ROX) investments.We’ve been told repeatedly in the.

Turbocharge Your CDP With an Offer Optimization Platform

The Formation Team , Formation | December 16 2020

Brands today need more than a deep understanding of their customers—they need a way to leverage that understanding and turn it into growth. This has become increasingly challenging in the last.

Technology

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