In this #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Strategy & Loyalty Consultant at Comarch, takes the virtual stage to discuss the most common mistake #loyaltyprogram owners make when they design their #rewardsstrategy, namely, setting the threshold for receiving a reward way too high. What are the negative effects of doing so? How can this be fixed? Watch the video to find out – and, as always, stay tuned for more content.