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Supplier-Contributed Blogs

From Status to Belonging: How Community-Driven Loyalty Wins

The Switchfly Team , Switchfly | February 02 2026

For decades, loyalty programs were built on a predictable formula: earn points, reach status, redeem perks. Elite tiers and transactional reward structures dominated the landscape, often.

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The AI Prompt Every Lifecycle Marketer Should Know

Luke Kline, Hightouch , Hightouch | January 30 2026

What if you could instantly look inside any company’s lifecycle program? Imagine if you could choose your competitors (or even just brands you admire) to see how they think about solving their.

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The Mathematics of Loyalty: How Economic Modeling Drives Profitable Program Design

Emily Merkle, Nate Thompson, Phaedon , Phaedon | January 29 2026

Loyalty programs have evolved from simple punch cards to sophisticated ecosystems of rewards, tiers, and engagement mechanisms. Despite billions invested annually in these programs, a surprising.

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Why Some CDP Projects Fizzle Out After Go‑Live

Scott Wiese, Bounteous , Bounteous | January 28 2026

Customer Data Platforms (CDPs) promise more personalized experiences, better data management, and unified customer insights. But over the years, I’ve had the chance to work with quite a few.

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What’s the Difference Between Customer Rewards and Customer Loyalty?

The Switchfly Team , Switchfly | January 27 2026

Customer experience has evolved far beyond simple transactions. Today, companies are prioritizing convenience, personalization, and long-term engagement as strategic imperatives for standing out in.

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5 Patterns Killing Your CRM Program (And How to Fix Them)

Karan Tibdewal, Hightouch , Hightouch | January 26 2026

Four weeks into a CRM program overhaul for a leading subscription app, we got our first results back: Open rates looked good, CTRs were decent, but the conversions? Nearly zero. Retention was flat.

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Beyond Cash: Creative Rewards For a Better Sales Incentive Program

ITA Group Team , ITA Group | January 23 2026

In the incentives space, there’s often debate as to what role cash should play in creating a sales incentive program. In many industries, especially automotive, cash is the expected form of.

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Reach Your Ideal Customer with Targeted Direct Mail

The Baesman Team , Baesman | January 22 2026

A practical guide to understanding, targeting, and converting your best customers with data-driven direct mail.Direct mail has become one of the most effective ways for brands to reach high.

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The Future of Personalized Video Marketing in 2026: What’s Next?

The Blings Team , Blings | January 21 2026

By now, we’ve all seen it: attention spans are shrinking. But the real story is not that people are paying less attention. It’s that they’re processing faster. Especially Gen Z, who.

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Why Flexible Redemptions Create Stickier Airline Loyalty

The Switchfly Team , Switchfly | January 20 2026

Airline loyalty has never been more strategically important—or more misunderstood. Airlines invest heavily in elite perks, mileage bonuses, and branded program experiences, assuming the biggest.

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Transforming Loyalty Programs: Fleet Feet's Data-Driven Success

The Baesman Team , Baesman | January 19 2026

As Fleet Feet discovered, optimizing a loyalty program doesn’t require a full overhaul, just smarter strategy and a clearer understanding of customer value. But many brands.

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Top Employee Engagement Trends in 2026

ITA Group Team , ITA Group | January 16 2026

With AI adoption, economic uncertainty and workforce shifts, 2025 was a year of rapid transition. As HR leaders enter the new year, it’s essential for teams to stay aware of trends in employee.

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