Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Customer Q&A: Look-alike Modeling with 2nd Spark

Kate Atty, Clutch , Clutch | May 27 2021

Look-alike models can be used to expand a brand’s target audience. These models analyze a small dataset of consumers and identify desirable characteristics. The model is then used to find more.

CX (Customer Experience)

Embracing a New Marketing World Without Third-Party Cookies

The Cheetah Digital Team , Marigold Engage + by Marigold | May 26 2021

There has been a lot of talk in the marketing world about Google's plans to eradicate third-party cookies. The Chrome browser, which houses about two-thirds of the online market, will no.

Technology

Coffee with Comarch Loyalty | Episode 2: Enterprise Holdings

The Comarch Team , Comarch | May 26 2021

This episode of Coffee with Comarch Loyalty features Patsy Rey, who has spent nearly 30 years fostering customer loyalty at Enterprise Holdings. From the resurgence of the road trip to.

Loyalty / Rewards Programs

8 Customer Engagement Strategies That Actually Work

Leeza Manocha, Xoxoday , Xoxoday | May 25 2021

Customers today are hyper-aware and engaging them is a tough task for businesses. But through numerous customer engagement strategies and techniques it is possible to make a real connection with.

Customer Engagement

Can Discounts Change Consumer Behavior?

Kate Atty, Clutch , Clutch | May 25 2021

After analyzing over 400 million checkouts, Bed Bath and Beyond announced last fall that it would be cutting back on its infamous coupon strategy, deeming 40% of them “ineffective.&rdquo.

Customer Engagement

Why Consumers Say No to Loyalty Programs

Jim Tierney, Clarus Commerce | May 24 2021

Earning customer loyalty was hard before COVID-19.Now, it’s even harder.In fact, nearly two-thirds of consumers say their loyalty is more difficult for retailers to maintain than ever.

Loyalty / Rewards Programs

Cheetah Digital for Retail Marketers

Jennifer Yeadon, Cheetah Digital , Marigold Engage + by Marigold | May 24 2021

The past year saw retail brands move faster than ever to embrace digital transformation. Today’s challenge is driving customers back in-store while also retaining strong online engagement. As.

Loyalty / Rewards Programs

Fixing a Fragmented Customer Experience: Hospitality Edition

Kate Atty, Clutch , Clutch | May 21 2021

An Inhospitable LandscapeWe recently hosted a webinar with NCR, a global leader in banking and commerce solutions, that focused on creating Human Centered Experiences in restaurants and.

Technology

Clicks, Not Calls: How To Drive Traffic To Your Digital Commerce Storefront

Kate Sheridan, Salesforce , Salesforce | May 21 2021

Your business-to-business (B2B) customers are used to doing business with your sales reps over the phone. Will they adopt a digital commerce substitute? Only if you help them make the change.

Technology

How Experiential Loyalty Enhances Customer Advocacy

The Capillary Technologies Team , Capillary Technologies | May 20 2021

It is an open secret that brands invest significant revenue to nurture loyal customers (research shows over 70% of brands invest more than 2% of total revenue)— after all, a 5% increase in.

Are Your Online Sales Growing? 3 Things You Need to Know About False Declines

The Forter Team , Forter | May 20 2021

There’s no doubt that false declines can be a confusing problem to deal with.On the one hand, fraud prevention is necessary. Fraudsters are more prevalent than ever, using stolen credit card.

Technology

Map Your Customer Journey For Stronger Email Marketing

Andrea Marvel, Epsilon | May 19 2021

If there’s one thing this last year has taught us, it’s that consumer behavior has changed drastically. And brands who have pivoted to meet changing .

Displaying results 1285-1296 (of 2498)

|< < 104 - 105 - 106 - 107 - 108 - 109 - 110 - 111 - 112 - 113 > >|