Moving Forward: How the Pandemic Impacted David’s Bridal and Helped Launch the Industry’s First-Ever Loyalty Program – featuring Kelly Cook [Interview]

This interview is part of our Moving Forward Blog Series, where we ask major brands how they’re adapting to changing consumer expectations from a loyalty perspective post-pandemic.  As the nation’s leading bridal and special occasion brand, David’s Bridal has made the most of the pandemic world from a customer perspective.  In December 2020, David’s Bridal launched Diamond, Loyalty Program by David’s. It’s the industry’s first....