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Supplier-Contributed Blogs

4 Solutions Every Customer Experience + Employee Experience Program Needs

Marty Williams, SMG , SMG | June 04 2021

While most brands understand the importance of customer + employee feedback and have some sort of experience management (XM) solution in place, many lack the actionable insights necessary to create.

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A Marketer’s Guide to Enhance Rewards Program Experience in Indonesia

Keerthana Tiwari, Capillary Technologies , Capillary Technologies | June 03 2021

Did you know that there is a better way to make your new customers behave like they have been buying your product for 10 years?Yes, you read it right! Your brand can attain this from refining.

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4 Holiday Shopping Predictions for 2021 (and Recommendations for Brands)

Kate Atty, Clutch , Clutch | June 03 2021

The holiday shopping season is the most crucial time of the year for retailers. Your brand’s sales in the final quarter of the fiscal year can determine whether you blast through your yearly.

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3 Ways to Make Customer Service Great for Premium Loyalty Members

Mike Procaccini | June 02 2021

When you offer a premium loyalty program, there is an extra layer of customer service that members expect. After all, they’re paying to be members and they’re your best.

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Rapid Response—Tips for Managing Fuel Pricing During a Crisis

Gabe Ortega, PDI Software , PDI | June 02 2021

Most often, disruption in the fuel supply chain comes with little warning, as it did this week with the cyberattack on the Colonial Pipeline system. While the magnitude of the impact on this critical.

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Apple's Privacy Fortress Signals the End for Ad-Tech Patchwork Solutions

Loch Rose, Epsilon | June 01 2021

Apple plans to start rolling out its long-awaited App Tracking Transparency (ATT) framework on April 26. This new development requires active and explicit consent for access to a device’s.

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Ecosystem Offers Drive Successful Digital Engagement

The Evolving Systems Team , Evolving Systems | June 01 2021

Background The Cambodian mobile market is extremely competitive with three main service providers, including Cellcard, battling for market share. Their fight has to date been characterized by an.

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Ransomware Don’t Care

TOM CALLAHAN, PDI SOFTWARE , PDI | May 28 2021

With apologies to my favorite wildlife creature/meme/video/viral sensation over the last decade, I’d like to talk about ransomware.If you think “honey badger don’t care,” wait.

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Consumer Recovery Report: A Return to Pre-Pandemic Retail Habits?

John Boyle, James Dayton, Ned Shugrue, and Rachel Kinder, ICF Next , Phaedon | May 28 2021

In the latest version of our COVID-19 Monitor Survey, hard-hit consumers look likely to return to pre-pandemic habits in retail.Editor’s Note (5/13/2021):This article includes findings from ICF.

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How to Capture More Consumer Spend + Drive Conversion | SMG’s Proprietary Research Identifies.

Kalli Hannam, SMG , SMG | May 27 2021

As COVID-19 cases continue to decline across the country, more consumers are starting to feel comfortable shopping in-store again. And while e-commerce and digital sales will continue to.

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Customer Q&A: Look-alike Modeling with 2nd Spark

Kate Atty, Clutch , Clutch | May 27 2021

Look-alike models can be used to expand a brand’s target audience. These models analyze a small dataset of consumers and identify desirable characteristics. The model is then used to find more.

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Embracing a New Marketing World Without Third-Party Cookies

The Cheetah Digital Team , Marigold Engage + by Marigold | May 26 2021

There has been a lot of talk in the marketing world about Google's plans to eradicate third-party cookies. The Chrome browser, which houses about two-thirds of the online market, will no.

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