Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Personalize Your Tech Stack (Whatever It Is) to Improve Customer Value Management

Julie Bustos, The Lacek Group , The Lacek Group | April 06 2021

Remember those old geometry proofs you hated in high school? Or maybe you liked them like I did. Regardless, a geometry proof is a pretty good metaphor for the conundrum that marketers are finding.

Zero In on Zero-party Data to Jump-Start Customer Engagement

Charlie Heitzig, The Lacek Group , The Lacek Group | March 31 2021

Zero-party data is heating up.Google the term and you’ll find thousands of results, from simple definitions to “complete” guides, and even an article calling zero-party data the.

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