Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Level Up Your Loyalty

Todd Hedberg, The Lacek Group , The Lacek Group | August 17 2021

Gamify to Boost Customer EngagementEvery parent knows a contest or game can transform many situations by redirecting kids’ unruly energy. “Who can sit still the longest?” Counting.

Loyalty / Rewards Programs

Engagement + Experience = Patient Loyalty in Health Systems

Tess MacGibbon, The Lacek Group , The Lacek Group | July 27 2021

The concept of loyalty in healthcare started popping up in niche publications around 2016 and soon gained traction in more mainstream healthcare media, including JAMA and Advisory Board. Most.

Loyalty / Rewards Programs

The Summer of Loyalty

Ben Torgerson, The Lacek Group , The Lacek Group | July 21 2021

Enjoy your vacation all the more when you earn and redeem loyalty points wherever you go.Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards.

Loyalty / Rewards Programs

Right on the Money

Nina Rose, Lacek Group , The Lacek Group | June 30 2021

A successful loyalty program has three equally important parts: a compelling value proposition, operational feasibility, and financial viability. While loyalty clients frequently focus on developing.

Technology

Partnership Marketing: Driving Growth and Expanding Loyalty

Amy Farsht, The Lacek Group , The Lacek Group | June 17 2021

Brand partnerships are often framed as business opportunities or a way to solve a pain point in the customer journey. Both are true.But partnerships also provide powerful value that drives both.

Loyalty / Rewards Programs

DTC Loyalty Strategies Forge Lasting, Profitable Relationships

Jefferson Beard, Lacek Group , The Lacek Group | June 07 2021

SHIFTING CONSUMER NEEDS DISRUPTED THE RETAIL STATUS QUO.In the direct-to-consumer (DTC) category, brands are adapting their e-commerce strategies and capabilities to keep pace with consumer.

CRM (Customer Relationship)

Loyalty Programs as a Digital Advertising Hub

Todd Hedberg, The Lacek Group , The Lacek Group | May 13 2021

DEVELOPING STRONG RELATIONSHIPS WITH CUSTOMERS HAS ALWAYS BEEN CRITICAL FOR BRANDS TO BUILD A SUCCESSFUL BUSINESS, AND THIS BECOMES EVEN MORE VITAL IN A PRIVACY-FIRST WORLD.—David Temkin.

Digital / Direct Marketing

Seize the Opportunities: Digital Marketing Challenges Have Silver Linings

Montanna Cervenka, The Lacek Group , The Lacek Group | May 07 2021

DIGITAL MARKETING NEEDS TO ACCOMMODATE CONSUMERS’ POST-PANDEMIC OUTLOOK.During the first few months of the COVID-19 pandemic and the stay-at-home orders, The Harris Poll determined that between.

Digital / Direct Marketing

Connecting Design to Decisioning, Delivery, and Measurement

Adam Moore, Lacek , The Lacek Group | April 26 2021

You’ve found yourself at step four of our Personalization Engine Series. So far we’ve introduced the importance of a personalization engine. We’ve connected the dots, explaining how.

CX (Customer Experience)

Data Measurement: It's Time to Level Up

Shi Bu, The Lacek Group , The Lacek Group | April 19 2021

Measurement is paramount in marketing today. Every decision we make as marketers to enhance efficiency and effectiveness must be measured before it can be assessed, either directly or indirectly.

Technology

Decisioning

Shi Bu, The Lacek Group , The Lacek Group | April 12 2021

Making a decision can be a simple task, like what to eat for dinner, or a monumental choice, like finding a spouse.Decisioning, on the other hand, is decision-making by means of computational.

Technology

Data Curation: Four Ways to Connect the Dots

The Lacek Group Team , The Lacek Group | April 08 2021

Remember that old connect-the-dots game—the one a parent or friend likely taught you as a kid? You draw a bunch of dots in a pattern of squares and then take turns connecting one dot to another.

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