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Supplier-Contributed Blogs

For Right-Brained People, We Drew A Picture. For Left-Brained People, We Wrote A Report.

The Lacek Group Team , The Lacek Group | July 19 2022

The Changing Look of Loyalty No matter which side of your brain does the thinking about customer loyalty, you’ll find valuable insights into the key drivers of customer loyalty in our.

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Closing Email Marketing's Permission Gap

Joe Rueckert, The Lacek Group , The Lacek Group | July 15 2022

Four email campaigns to help marketers fill that gapConventional wisdom says email marketing requires explicit permission. In other words, consumers must proactively opt in to receive marketing email.

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You Know What They Say About Assumptions: Make Good Ones

Nina Rose, Lacek Group , The Lacek Group | June 30 2022

Financial models are only as good as the educated guesses that inform them. If the underlying assumptions are on target, an economic model can be an incredibly useful tool. If the assumptions are off.

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Keeping Fraud Out of the Loyalty Equation

Wanda Kauffman & Robyn Zeller, The Lacek Group , The Lacek Group | May 17 2022

Loyalty is an attribute we highly prize in our personal and professional relationships. And companies value customer loyalty through loyalty programs, which boast a long record of helping companies.

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The Right Partnerships Yield Results

Amy Farsht, The Lacek Group , The Lacek Group | April 20 2022

Partnerships continue to be an important tool for deepening customer loyalty. The right partners give users a reason to engage on a more regular basis with your brand. Thoughtfully chosen.

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A Beginner’s Guide to Cryptocurrency’s Impact on Loyalty Marketing

Dan Jurek, The Lacek Group , The Lacek Group | April 04 2022

Loyalty programs have long been a popular marketing strategy, allowing brands to identify, recognize, and reward customers for desired engagement. The most significant benefits of loyalty programs.

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XR Can Yield Extraordinary Results

Todd Hedberg, The Lacek Group , The Lacek Group | February 15 2022

Extended reality (XR) experiences first hit the mainstream as an innovation of video game technology. Now marketers are leveraging XR’s potential—including augmented reality (AR) and.

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2022 Trends and Opportunities in Customer Loyalty

Joe Rueckert, The Lacek Group , The Lacek Group | February 03 2022

Now’s the time for loyalty marketers to take actionLast year at this time, the business landscape looked promising with easing COVID restrictions, emerging vaccines, and revving consumer demand.

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Renew Your Brand's Experiential Rewards in 2022

Barb Olson, The Lacek Group , The Lacek Group | February 01 2022

While rewarding profitable customers with experiential rewards isn’t a new concept, customers’ mindsets and commerce habits have changed immensely since the COVID pandemic hit. This new.

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Top 10 Signs Your Loyalty Program Needs Rehab

Dan Jurek, The Lacek Group , The Lacek Group | December 22 2021

Does your customer loyalty program achieve its intended objectives?If you had to think twice about your response, it’s probably time to make improvements.Customer loyalty best practices.

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Partnership Marketing: Driving Growth and Expanding Loyalty

Amy Farsht, The Lacek Group , The Lacek Group | December 09 2021

Brand partnerships are often framed as business opportunities or a way to solve a pain point in the customer journey. Both are true.But partnerships also provide powerful value that drives both.

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Is Paid Loyalty Right for Your Brand?

Nina Rose, The Lacek Group , The Lacek Group | October 15 2021

Loyalty programs are good business—and they’re everywhere. They’re often free to join and begin with a simple and free registration process. Sometimes your telephone number or email.

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