Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

One Key to Loyalty Success: Employee Members

Amy Farsht, The Lacek Group , The Lacek Group | November 15 2022

According to Richard Branson, “Take care of your employees and they will take care of your business. It’s as simple as that.”That’s sage advice—especially considering.

Employee Engagement/Training

Consumer Research for the Win

Nina Rose, Lacek Group , The Lacek Group | October 19 2022

Conducting consumer research is a time-tested and effective way to inform loyalty program decisions. Moreover, qualitative and quantitative research offers strategic opportunities to gather the.

Technology

Supply-Chain Problems = Loyalty Opportunities

Warren Wiens, The Lacek Group , The Lacek Group | September 14 2022

For the past two years, supply-chain issues have frustrated suppliers and consumers alike. In October 2021, Adobe reported that out-of-stock messages were up 250% from prepandemic levels, and supply.

CX (Customer Experience)

The Lasting Impact of Pandemic Shopping Behaviors

Tess MacGibbon, The Lacek Group , The Lacek Group | September 09 2022

Few events affected Americans’ shopping habits as swiftly and profoundly as COVID-19. In the earliest days of the global pandemic, consumers rushed to stock up on pantry items, cleaning.

CX (Customer Experience)

Searching for Loyalty in All the Wrong Places

Todd Hedberg, The Lacek Group , The Lacek Group | September 02 2022

How to maximize search results for your brand’s loyalty programIt’s a pretty safe bet that you’ve used a search engine as part of your online activities today. Most of us search for.

Build Loyalty by Taking a Stand

Stephanie Hoch, The Lacek Group , The Lacek Group | August 24 2022

Expectations for corporate social responsibility (CSR), like so many parts of our social fabric, are evolving. Amid changing social perspectives, political upheaval, and increasing consumer demand.

Brand Voice: Amplify What Makes Your Brand Unique

Shawn Sweeney, The Lacek Group , The Lacek Group | August 22 2022

In the crowded marketplace of our fast-paced, distracted world, it’s imperative for your brand voice to embrace a distinct and identifiable personality that strikes the right note and can be.

Branding / Product Positioning

Retail Offers Consumers New Ways to Escape

Barb Olson, The Lacek Group , The Lacek Group | August 15 2022

Retail therapy—that little jolt of happiness we experience when we make a purchase (or two or three) online or in-store—is getting an upgrade.Driven by expanding technology, pandemic.

Navigate your Loyalty-Fueled Summer Adventure

Ben Torgerson, The Lacek Group , The Lacek Group | August 11 2022

Grab your free Big Gulp (or perhaps a free Starbucks Venti iced coffee), thanks to your membership rewards, and buckle up! We’re back on the road for a cross-country fantasy road trip all over.

Loyalty / Rewards Programs

Employee Loyalty Deserves Its Own Strategy

Tess MacGibbon, The Lacek Group , The Lacek Group | August 01 2022

The crisis and stress of the pandemic created a widespread reconsideration of individual priorities. That shift in thinking led to 47.8 million resignations in 2021, the highest number in a single.

Loyalty / Rewards Programs

Trust Is a Must

Tess MacGibbon, The Lacek Group , The Lacek Group | July 28 2022

And nurturing loyalty will help you build it.In today’s tumultuous world, trust is hard won. Overall consumer trust is failing, which means establishing and maintaining trust with your.

CRM (Customer Relationship)

Consumers Embrace Buy Now, Pay Later

Maeghen Krueger, The Lacek Group , The Lacek Group | July 26 2022

Buy now, pay later (BNPL)—a purchasing option that’s more than simply a contemporary version of layaway—is trending with consumers and gaining traction with major brands, retailers,.

Payments / POS

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