Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Solving the Hidden Challenges of POP Signage

The Baesman Team , Baesman | October 13 2025

Point-of-purchase (POP) signage is a proven way to influence customer behavior where it matters most: at the point of decision. Whether it’s a retail environment, a restaurant, a regional.

Segment Smarter, Sell Better: Holiday Customer Segmentation That Drives Revenue

The Baesman Team , Baesman | October 06 2025

The holiday season is make-or-break time for many brands, and holiday customer segmentation is what separates the winners from the rest. If you’re a marketer or analyst, every.

2025 State of Customer Loyalty: Insights from Brand Marketers and Loyalty360

The Baesman Team , Baesman | September 12 2025

The 2025 State of Customer Loyalty report from Loyalty360 is here and it paints a vivid picture of where loyalty strategies stand today and where they’re headed next. Based on input.

Loyalty / Rewards Programs

Avoid Common Pitfalls: Ensure Your In-Store Signage Strategy Succeeds

The Baesman Team , Baesman | September 08 2025

You’ve got the campaign strategy. The creative is ready. Now comes the final, critical step: activating your visual marketing.But here’s the catch, no matter how compelling your.

Digital / Direct Marketing

The Future Email Marketing Tech Stack: How to Build a Smarter System

The Baesman Team , Baesman | September 02 2025

As digital marketing evolves and consumer expectations rise, brands are being challenged to deliver faster, smarter, and more personalized experiences. That means rethinking your email.

Digital / Direct Marketing

From Batch-and-Blast to Behavior-Based Email Automation

The Baesman Team , Baesman | August 14 2025

Say goodbye to guesswork and hello to personalization that performs.For years, many retailers have relied on batch-and-blast email marketing. One message, one time, to one giant list. It’s.

Digital / Direct Marketing

Streamline Your Marketing Distribution: A Comprehensive Guide

The Baesman Team , Baesman | August 04 2025

Managing distribution across hundreds or thousands of store locations isn’t just about signage, it’s about making sure the right materials get to the right place at the right time.

Loyalty / Rewards Programs

Email Execution: Common Pitfalls to Avoid

The Baesman Team , Baesman | July 17 2025

Email remains one of the most powerful marketing channels in a brand’s arsenal. It’s cost-effective, measurable, and, when executed well, incredibly effective at engaging audiences.

Digital / Direct Marketing

From Data to Devotion: 5 Strategies for Scalable, Profitable Customer Loyalty

The Baesman Team , Baesman | July 10 2025

In retail today, the mandate is clear: personalization is no longer a trend. It is foundational. Loyalty cannot be sustained through generic discounts or passive point accrual. And while brands are.

Loyalty / Rewards Programs

The Resurgence of Direct Mail: Boosting Engagement and ROAS

The Baesman Team , Baesman | April 17 2025

In a digital-first world, marketers are constantly battling rising ad costs, declining engagement, and increasing consumer fatigue. While digital advertising has long been the go-to strategy, new.

Customer Engagement

3 Steps For a More Personalized Contact Strategy That Drives Revenue

Cassie Preston, Baesman , Baesman | April 11 2025

With the recent rapid expansion of omni-channel retail tech stacks, many retailers are finding it harder than ever to understand the full picture of their customers’ behavior, making marketing.

Personalization

Nurturing Customer Loyalty: A Guide to Retention Marketing

The Baesman Team , Baesman | April 04 2025

The goal is simple: to nurture customer loyalty beyond the first purchase. This involves creating positive customer experiences and building strong relationships.Why is this important? Because loyal.

Loyalty / Rewards Programs

Displaying results 25-36 (of 123)

|< < 1 - 2 - 3 - 4 - 5 - 6 - 7 - 8 - 9 - 10 > >|