Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

No More Creepy! Gain a Competitive Edge with Data Privacy

Ratul Shah , SAP | September 26 2018

Everyone wants the love of their customers. Marketers collectively spend billions of dollars each year to attain it, while consumers are increasingly resistant to give it.Why?Too often, marketers are.

Marketing Evolution: From Personalization to Individualization

Bernard Chung , SAP | September 20 2018

Personalization. Personalization. Personalization. “Be sure to personalize the content you create and send to customers.” We’ve heard it time and time again. But it is 2018 now.

CRM (Customer Relationship)

Drive Consistent Personalization Across the Journey

Bernard Chung , SAP | September 19 2018

If your marketing technology landscape looks more like a spaghetti dinner plate, well, you are not alone. For many years, marketing leaders had carte blanche authority to invest in whatever customer.

The Winds of Change: Marketing in Modern Times

Bernard Chung , SAP | August 03 2018

In our day to day working lives as marketers we often don’t get a chance to rise above our busy daily schedules and tasks to really observe our customers. No doubt customers have changed.

Loyalty / Rewards Programs

What Can We Learn From Millennials?

Bernard Chung ,Patrick Willer , SAP | June 23 2015

Millennials are the last generation with a front row seat experiencing the change from analogue to digital. Their youthful eyes saw the world turn global and connected. They were witness to the.

The Secret Sauce for Digital Transformation

Bernard Chung ,Ed Anuff , SAP | June 18 2015

Every business has the potential to be a digital business. More importantly, every business must become a digital business. As the number of smart, connected devices—from phones to cars to.