Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Optimize Loyalty Fraud Prevention to Improve Member Experiences

Mark Halterman, Lauren Sutherland, Phaedon , Phaedon | December 13 2024

Fraud, including loyalty fraud, can negatively impact consumer trust Fraud comes in many forms—cyberattacks, fake or stolen identities and payments—all of which.

Loyalty / Rewards Programs

Sustainable Loyalty: Integrating Environmental Responsibility into Customer Engagement

The Phaedon Team , Phaedon | December 11 2024

In today’s world, sustainability is not just a buzzword; it’s a movement reshaping how businesses operate and engage with their customers. As consumers become more environmentally.

Loyalty / Rewards Programs

GenAI: Unlocking Customer Obsession and Deeper Emotional Loyalty

Emily Merkle and Nate Thompson, Phaedon , Phaedon | December 09 2024

In today’s competitive landscape, brands are constantly seeking innovative ways to foster deeper emotional connections with their customers. Enter GenAI—a game-changing technology.

Artificial Intelligence

GenAI Journey: Crafting an Effective Measurement Plan

Emily Merkle, Phaedon , Phaedon | December 05 2024

Establishing a well-designed measurement plan for GenAI implementation is not just a good practice; it’s a critical step in ensuring the success and value of your AI initiatives and.

Artificial Intelligence

GenAI Journey: The GenAI Implementation Pyramid

Nate Thompson and Buddy Norton, Phaedon , Phaedon | December 03 2024

As we stand on the cusp of a new technological era, generative AI is a transformative force, reshaping industries and redefining the boundaries of innovation. The time to harness this power is now.

Customer Experience Transformation: 5 Tips to Create a Journey Mapping Culture

Katie Berndt, Colin Eagan, Phaedon , Phaedon | November 29 2024

As artificial intelligence (AI) enables an historic influx of real-time customer insights, the following best practices can help your team capture and benefit from the vast amount of data now at your.

CX (Customer Experience)

Drive Loyalty With a Holistic Understanding of Brand Health

Emily Merkle, Kristi Boesen, Phaedon , Phaedon | November 27 2024

To foster awareness and engagement and drive brand advocacy, companies need to focus on brand health in a holistic way—combining a diverse measurement approach with data integration and.

Loyalty / Rewards Programs

Driving Brand Loyalty Through Customer Experience Transformation

Anne Catherine Feeney, Tim Barlow, Phaedon , Phaedon | November 25 2024

Customer Experience (CX) has undergone historically significant change over the last four years. The pace of technology-enabled change combined with shifts in consumer expectations spurred by the.

CX (Customer Experience)

Loyalty as an Outcome: Going Beyond Points to Meaningfully Connect With Customers

Katie Berndt, Phaedon , Phaedon | November 21 2024

It’s a tale as old as humans themselves. People want to feel they belong, they are appreciated, and you are listening to them. It’s easy for marketers and business leaders to lose sight.

Point Utility Increases as Brands Revamp Loyalty Programs

Emily Merkle and Lauren Sutherland, Phaedon , Phaedon | November 19 2024

Members of loyalty programs are seeing greater flexibility in how they can earn points with a brand and redeem or “spend” points through a brand—whether that’s with the brand.

Loyalty / Rewards Programs

Brand and Transactional Marketing are no Longer Distinct Stages in the Customer Journey

Ed Dziedzic, Laura Smith, Phaedon , Phaedon | November 15 2024

Marketing has undergone significant changes over the last few years, driven by advancements in technology and measurement and changes in consumer behavior. Today’s data and analytics.

Creating a Foundation of Trust to Deliver Personalized Experiences

Emily Merkle, Phaedon , Phaedon | November 13 2024

Personalization is table stakes, whether you’re an early-stage start-up or an award-winning brand that people have loved for generations. A personal relationship—a sense of specificity.

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