What if everyone finds out you’re not perfect?What if your customers learn about everything that’s wrong with you and your business? Your every past mistake, every public misstep, every business failure?Will they abandon you...Read More

Picture the scene: you’re trying to share a video with a couple of friends to illustrate a point you’ve been arguing about for the last half hour. As the video loads, an ad pops up at twice the volume of what you’ve been playing...Read More

Every company shares a goal of, ultimately, wanting to better engage with customers and improve the overall customer experience. It doesn’t matter how big your organization is, or how famous your brand name may be; every business lives and...Read More

Despite the meteoric rise of Ecommerce, mobile conversion rates are still a critical issue for retailers.A recent study from Mobile Ecosystem Forum shows that 58% of customers abandon mobile transactions at the shopping cart due to concerns over...Read More

These days, no brand decisions are made without data. Information is at the center of the marketing universe, and transforming raw data points into knowledge, strategy, and a set of measurable marketing objectives is the ultimate goal for any...Read More

In 2014, Showcase Cinemas made the decision to add Movio Cinema to better leverage Aloha Loyalty and improve the performance of its loyalty program, Starpass. Since October of that year, Showcase Cinemas have operated Starpass with Movio Cinema...Read More

Scott Shurson, Senior IT Consultant for Aimia, is involved with strategy relating to loyalty technology with current and prospective clients. He has outlined a few of the most commonly asked questions below and his responses.  1. How do I...Read More

Especially over the last five to ten years, most companies have tried to pursue customer centric marketing in some form.  They understand that it is no longer good enough to view their customers and prospects only by what their (economic...Read More

VOX Cinemas is known for its emphasis on innovation and unwavering customer-centricity in the Middle Eastern region. Since launching in 1999, they have grown to 243 screens across UAE, Lebanon, Oman, Egypt and Qatar, with Bahrain, Kenya and Kuwait...Read More

Almost all currency-based consumer loyalty Program designs inherently house a financial liability, which in many cases has a material impact on a brand’s balance sheet. Generally speaking, a brand incurs liability for a future loyalty...Read More