One of the core values at La Quinta Inns & Suites is being “unique” and that plays heavily in the brand’s La Quinta Returns loyalty program. For Dave Sims, vice president of loyalty marketing at La Quinta Inns & Suites...Read More

How do you make social media a communication priority in an institution that was founded in 1754?   This is the challenge we faced at Columbia University’s School of Professional Studies (SPS), a graduate school within one of the...Read More

Customer service might mean different things to different brands. But for VIZIO, its commitment to customer service means everything. “We truly believe our customer service program is a key component when it comes to setting VIZIO apart in...Read More

When you’ve done everything you can to compete on price or service, and you’ve lowered your operating costs as much as possible, where else can you gain a competitive advantage?   Through customer loyalty.   But consumers...Read More

The faces that customers first see with any brand can be a make or break experience. Kelly Linstroth, director of marketing & fan insights for the reigning World Series Champion Chicago Cubs, talked to Loyalty360 about how employee loyalty...Read More

In this marketing tech in transition series, my team and I highlight four imperatives: Big Data, Cloud, Identity Resolution and Artificial Intelligence and share how applying these imperatives will transform your marketing tech.  To dive...Read More

Marketers face a great time of uncertainty. We are now in the midst of a consumer renaissance or even, some might say, a revolution. Brands and marketers are no longer able to rely on established consumer trends, old buying patterns, and...Read More

Loyalty is about creating relationships with your best customers and all great relationships are reciprocal. In loyalty, that typically means that if a customer spends a certain amount of money with your brand, you give them a something they want...Read More

Three Reasons Why CPG Loyalty Will Dominate This YearThe Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone. The conventional and the traditional...Read More

So you've already consulted the matrix and have a more well-rounded idea of what communications your customers are already getting from your company. Now it's time to consider the types of conversations you're having with customers...Read More