It is no secret that many brands are struggling today. Some are struggling to listen to and understand their customers. Some are struggling to connect with customers in relevant and meaningful ways. Still others are struggling to adopt the right...Read More

Michael Marino, senior vice president of loyalty and digital at Caesars Entertainment Corporation, enjoys the challenge of creating customer loyalty, great customer experiences, and brand advocates. Achieving any of those estimable things is...Read More

As customers evolve, so must our content strategies. You've heard the saying "The customer is always right." Well, the digital-era version of that might be "The customer is at the center of it all." The demand for content...Read More

Customer journey mapping continues to gain both traction and increased relevance as organizations around the globe continue to orient towards a more customer-centric way of doing business.Though by no means a silver bullet on the road to better...Read More

Bill Linehan, executive vice president and CMO at Red Lion Hotels Corporation, is excited about the evolution of the company’s Hello Rewards loyalty program. That customer loyalty prioritization certainly shows in RLHC’s Hello Rewards...Read More

There are many different definitions of customer loyalty. We believe this one says it best:‘Customer loyalty is the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an...Read More

New relationships are exciting. It is a time when you get to know someone and they get to know you. You learn about each other and determine how symbiotic the relationship can be, which takes time. So why is it that more than 90% of brands are...Read More

Based in Holyoke, Mass, and established in 1885, PeoplesBank has seen quite the evolution in customer loyalty and customer behaviors during the past 132 years. Loyalty360 caught up with Sheila King Goodwin, senior vice president, retail banking...Read More

Is great customer service really worth the effort? It might seem like a no-brainer, but many businesses struggle with this question. The answer is yes:  loyal customers are satisfied customers. Therefore, succeeding in today's...Read More

As video is becoming more and more essential to how businesses communicate with their audiences—whether potential customers, current customers, or employees—a video platform (VP) has become a necessary and useful tool for many business...Read More