The  power that OTAs have in the market is growing. Consumers increasingly look towards the largest  OTAs, often at the expense of the travel suppliers such as airlines and hotel chains. But why do OTAs keep winning? And  more...Read More

Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase CLV, it’s important to focus on achieving...Read More

Retail has some troubling storms brewing for the future.It’s hard to say it could get much worse than the last couple of years, but it looks like the industry hasn’t hit rock-bottom quite yet.And it might take rock-bottom for the...Read More

The importance of data has changed. As the volume, variety and velocity of the data grew over the past few years, the data has been transformed to provide organizations a broader, more granular and more real-time range of customer, product...Read More

It's no secret, I’m a hotel girl. Having worked in the hospitality industry for over a decade before joining rDialogue, my experience gives me a unique perspective on the industry. Today, the hospitality landscape is evolving from...Read More

As world economies continue to expand at a rapid pace, they are becoming more interdependent. Companies buy, sell, manufacture, and locate internationally. The world’s GDP growth is making Citi customers everywhere more prosperous and...Read More

From retail to CPG, finance to transportation, maintaining a consistent experience across channels is the key to creating a highly engaging member experience. Your loyalty program is the perfect tool to help bridge the customer experience silos...Read More

I recently wrote about the false hopes and hidden costs that marketing automation is bringing to many companies. With the best of intentions, leaders often hope that new technologies and capabilities will pull teams together and these newly...Read More

If there’s one thing that catches my attention in this content riddled world we live in it’s the statement “brand is dead.” It’s one of those pithy one-liners that common sense mandates you either agree with or...Read More

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience?At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director...Read More