In a study on identity resolution from Forrester Consulting commissioned by Epsilon, Forrester found that, at best, only half of brands are capable of fundamental identity resolution capabilities, like finding customers across devices, controlling...Read More

COVID-19 has only served to spotlight the impact that digital experiences have on all aspects of our lives, especially when it comes to building out customer experiences with loyalty in mind. The current business reality, stemming from...Read More

Seemingly every day, digital marketplaces create both new challenges and opportunities to connect with customers on a meaningful level. This goes the same for B2B customers as it does for B2C consumers, as more and more of today’s B2B buyers...Read More

Growing customer expectations are forcing businesses to “up their game” regarding how they might facilitate a more fluid and interactive communication cadence with their customers. It is now more important than ever for a business to...Read More

Most U.S. states are making plans to reopen as the country struggles to recover from the COVID-19 pandemic. But as governments and businesses move forward, the question remains: Are Americans ready?And perhaps more importantly: What do they need...Read More

In order to be successful and effective, companies must design digital experiences that are accessible, and inclusive of all audiences.  Inclusivity drives participationAccessibility has become high on the priority list for many companies in...Read More

The sudden emergence and threat of COVID-19 has fundamentally changed the way we live and the way we do business. In some cases, organizations have been able to shift online, but many others have had to close their doors. No matter where companies...Read More

In the last few weeks we have seen that a lot of what we did in physical spaces can be done online: exercising, visiting museums, watching concerts, and wandering around national parks to name a few. Most of it for free too. But when we...Read More

We don’t know the exact timetable, but if we believe recovery is closer rather than further away, these key considerations might help us prepare for the hard decisions ahead.As COVID-19 and its impacts on businesses continues to take center...Read More

The COVID-19 crisis abruptly changed our buying behaviors and attitudes as we adjusted to new routines. With many areas of the country seeing a lift in restrictions, Social Media Link asked 5,800 consumers as part of our ongoing research series...Read More