Sebastian McClintock, Director of Customer Experience from Delivery Hero shares how customer insights are driving real-time shifts to business strategy during the current pandemic and setting the company up for the “new normal...Read More

Great news for all of the taco lovers, "Taco Tuesday" fanatics, and those late-night Fourthmeal runners! Taco Bell has announced it is rolling out a brand-new loyalty program to better serve, connect with, and reward fans for enjoying...Read More

Loyalty programs should be one of the cornerstones of any effective marketing strategy. According to Accenture's recent study found that “members of loyalty programs generate between 12 to 18% [higher] incremental revenue...Read More

Our latest webinar, The New Normal: Reinventing Grocery Retail Loyalty Programs, was held May 27, 2020. We received such a large number of questions from the audience that we didn’t have time to answer them all – so we&rsquo...Read More

Most marketers see data as the primary impediment to targeted marketing -- and with good reason. Data can be unwieldy, challenging to collect and even more difficult to organize across channels.Data presents very real challenges to marketers, but...Read More

We’ve talked at length about how to do better email marketing. We have white papers on improving deliverability and sender reputation. Granular data reports in conjunction with industry thought leaders surveying thousands of consumers...Read More

 Taco Bell doesn’t call the person who buys their burritos, tacos, or nachos a typical customer, not when some of them have the company’s logo tattooed on their skin, or a few have even gotten married in one of the chain’s 7...Read More

Prefer to watch instead? Diva shares how to engage employees in this video.Recently I’ve been ideating with a couple of enterprise brands around how to engage their internal audience. With entire workforces working remotely and some...Read More

Does anyone recognize the image above? This is the Tibet Road on the border of Tibet and China, one of the most treacherous roads in the world. It represents the traditional customer journey map brands try to create with their customers. Long...Read More

Amazon just announced that Prime Day is delayed to October.Since 2015, Amazon Prime Day has served as a holiday in July for millions of consumers who want great deals and are members of the company’s premium loyalty program.Prime Day...Read More