How “house of brands” loyalty programs can create marketing efficiency while fostering deeper customer relationships.It’s no secret that consolidation has been the name of the game for players in a number of industries over the...Read More

What does modern marketing look like?There are few people - if any - in the world better placed to answer this question than Seth Godin. As the author of 19 best-sellers - including This is Marketing - and pioneer of commercial...Read More

In an unprecedented time, the travel industry has no option but to look to the future to re-emerge.  As marketers, why do we always look to the past to inform our future, seeking out precedents and playbooks to help us accelerate out of a...Read More

The unforeseen COVID-19 outbreak came as a shock to many brands and their customer loyalty and customer experience efforts, as many realized they were unprepared for the series of events that quickly unfolded. While a small group of industries saw...Read More

Keeping your existing customers engaged - let alone reaching new ones - is one of the biggest challenges facing many brands in today’s uncertain times. Traditional engagement channels are limited, or have disappeared entirely...Read More

As the world faces new challenges created by an unprecedented global crisis, many businesses are waking up to the reality that business change can happen anywhere, at any time. And while organizations may not be able to control crises, what they...Read More

The following article was originally published in Adweek here The novel coronavirus pandemic has ravaged many retailers in the U.S., leaving some legacy organizations announcing bankruptcies and others reeling from layoffs.However, some...Read More

How much do you feel supported during the crisis? That’s the customer data every company needs during the crisis, but very few have. With its own customers feeling pressure, and with traditional interactions scrambled, enterprise...Read More

Even though some states are reopening, many consumers are still taking a wait and see approach to getting on with life as we used to know it. Shopping habits have likely been changed forever. Consumers are shopping less but more in bulk and...Read More

Originally published on Forbes.As many parts of the U.S. loosen their COVID-19 restrictions, many businesses are heading into the Explore phase, the first of three phases of recovery that I’ve previously defined. To understand...Read More