As we continue our content series on how brands are managing the business curve of COVID-19, we explore how leading CPG brands are seizing the opportunity to emerge from COVID-19’s disruption more relevant—and more human...Read More

Financial institutions were in a unique position at the outset of the COVID-19 crisis. Here’s how they responded and what the implications are for an industry slow to change.The COVID-19 crisis has brought about a uniquely devastating mix of...Read More

When COVID-19 hit, many Vancity employees saw their workload skyrocket, said Tony Xu, Research Consultant for the Canadian credit union.The global pandemic affected not only Vancity employees — many of whom were suddenly working from home...Read More

Building customer loyalty has always been challenging. And with today’s uncertain environment, strategies for forging loyal bonds with current and future customers are more critical than ever.  Businesses that have had to temporarily...Read More

Due to the COVID-19 pandemic, the travel and tourism industry faces an unprecedented crisis. Like any unforeseen situation, the challenge is not the circumstance itself, but how brands navigate their way out of it. The industry will re-enter into...Read More

Adobe Target is a marketer’s dream, enabling users to deliver tests and personalization without complex and costly code changes. But many organizations fail to use Target to its full potential. They struggle with not knowing where to...Read More

She had never seen numbers like this before. As the COVID-19 pandemic hit and businesses were increasingly locking down, longtime customer experience leader Laura Messerschmitt, GoDaddy’s VP of Customer Experience, was responsible for...Read More

In recent years, there has been a growing need for companies to design digital experiences that are accessible and inclusive for all audiences. Join ICF Next Partners Anne Catherine Feeney and Jane Motz Hayes for pro advice on how to exceed...Read More

As organizations adapt to the ‘new normal’, page through these books to inspire you with ideas on how to bounce back stronger.1. Grit: The Power of Passion and PerseveranceBy Angela DuckworthThis New York Times bestseller follows on...Read More

Urgent actions are required in a post COVID-19 marketing environment   In a study conducted by Voice of the Customer, LLC, consumer perceptions of retail brands are directly compared to those of the brand’s loyalty program, uncovering...Read More