Dust off that suitcase and draft a clever out of office reply, because Wyndham Hotels & Resorts, the world's largest hotel franchising company with more than 8,900 hotels across nearly 95 countries, is on a mission to give one lucky...Read More

The iconic Angie's List brand became Angi, a new name and promise for a new era in everything home. "At Angi, we believe that home is the most important place on Earth. People love their homes, but they don't always love taking care...Read More

While 2020 may have left many brand marketers scratching their heads and seeing stars, the year that was offered all of us an opportunity to possibly see what the future holds for customer experience, brand engagement, and the evolution of loyalty...Read More

Is it only a game?     As a young graduate student at Harvard in the 60s, the psychologist and behaviorist B.F Skinner devised an experiment. It involved putting pigeons in a box that issued a pellet of food whenever the pigeons...Read More

Defining success for any vision begins with asking, “What does success look like?” As with any good strategy, we begin the year with a clear set of objectives and key results to measure along the way. When change happens, whether...Read More

Wendy's Celebrates Return of NCAA Tournament as Official Breakfast of March Madness The biggest stage in college basketball is back. As the Official Breakfast of March Madness, Wendy's is celebrating its one-year breakfast "Wendy...Read More

Tim Hortons announced an C$80M corporate investment in Canada for 2021 to supercharge advertising expenses, highlight menu improvements in product quality and support continued enhancements in the digital  guest experience, including the Tims...Read More

Cicis announced that it has successfully emerged from Chapter 11 protection, swiftly completing the process in less than two months. The reorganization, which has strengthened the corporate team, company operations and financial structure...Read More

There is a reasonable amount of confusion about loyalty and retention, but the two are not the same. Loyalty is personal and emotional for your customer, while retention is how your company measures its ability to retain customers over time. One...Read More

While brand marketers understand the importance of customer loyalty, there is significant difficulty navigating the complex Martech landscape. There is often a lack of understanding about what various suppliers offer, their core competencies, and...Read More