Popeyes announced a new agreement with JK Capital to bring hundreds of new Popeyes restaurants to Mexico over the coming years. Popeyes presence in the country is currently limited to the city of Guadalajara, where its famous Chicken Sandwich...Read More

When Vans set out to create a loyalty program, it focused on people and experience instead of the popular points-from-purchase framework. True to the 50+-year-old brand’s core identity, it got creative and built an original offering on...Read More

We’re all ready for GOOD NEWS, aren’t we? As COVID-19 vaccines become available and the pandemic starts to recede, you can expect more opportunities to enjoy travel again. This year also marks a milestone for EA+, as it is our...Read More

Less than a third of global marketing leaders were satisfied with their ability to measure ROI last year. How is 2021 flipping the script?Chief marketing officers (CMOs) have faced an uphill battle delivering premium customer experiences while...Read More

Great Clips Introduces First Marketing Campaign for March MadnessGreat Clips, unveiled its first ever March Madness-themed marketing campaign in support of the brand’s NCAA partnership. The campaign will come to life across social media, a...Read More

Businesses should go on the offensive now to implement personalization at scale, create innovative marketing approaches, and adopt differentiating technology and best-in-class security to deliver enhanced post-pandemic customer experiences, say...Read More

Dutch Bros Coffee reached 1.4 million users in the month since it launched its first digital rewards program, Dutch Rewards. Dutch Rewards was built on the Paytronix platform and is available in the new Dutch Bros app, which customers can use to...Read More

Stuzo congratulates Murphy USA on its incredible achievement wherein its Murphy Drive Rewards program was ranked the #1 Gas Station loyalty program in Newsweek’s “America’s Best Loyalty Programs 2021” report. With a...Read More

We’ve already seen how COVID-19 has changed consumer behaviors and business outcomes in the short term, but what about the long term? The constant fluctuation of case rates, openings and shutdowns makes that hard to determine, but...Read More

Adore Beauty Introduces Loyalty Program, Adore Society Adore Beauty has introduced its first loyalty program, dubbed Adore Society. Adore Society, which launches on March 29, will reward its shoppers for every dollar they spend on the online...Read More