CM Group announced that its annual Signals conference is returning, examining the latest trends in relationship marketing, loyalty, engagement and future-proofed marketing strategies. The 2022 virtual video event will take place the week of...Read More

There’s nothing quite like the thrill of live sports in a stadium filled with fans or experiencing the heart-thumping sounds of your favorite band performing live on stage. And there’s nothing better than watching it with an ice-cold...Read More

Bitcoin and other cryptocurrencies aren't just for digital payments enthusiasts. Cryptocurrencies have completely changed the landscape of digital payments.1 They've given some people untraditional ways be part of the digital economy.In...Read More

Premium loyalty programs have become more common in recent years and are an attractive asset for any brand.   And these stats shine a light on the growing popularity of premium loyalty.  People have been paying to be...Read More

PointsKash Launches Integrated Payments and Loyalty PlatformPointsKash launched its first all-inclusive payments platform that combines payment processing, technology, and a loyalty rewards program. The platform takes a concierge approach to...Read More

PayPal recently announced the introduction of PayPal Rewards, a new unified rewards program that gives customers an easy way to shop, earn, track, save, and redeem rewards and offers in the PayPal app. PayPal Rewards connects PayPal's merchant...Read More

As businesses look for more ways to engage with their customers, Corporate Social Responsibility becomes more than just a way to give back, it becomes a way to connect. When customers feel a brand is on board with their belief system, they...Read More

In a world without pizza, there was only one thing to do: open a pizza place. That’s how it began in the small town of Hull, Iowa, 40 years ago, when entrepreneur Adrie Groeneweg came up empty in the search for that little slice of heaven we...Read More

You know the old adage about never getting a second chance to make a first impression? The same is true when you connect with a customer for the first time. However, an effective onboarding strategy provides the opportunity to reinforce, or...Read More

What is zero-party data?Data is being collected on individuals and exchanged everyday between systems and third parties, but soon the tools to collect this data are radically changing.  In order to understand why...Read More