Food Lion Strategizes to Save Shoppers MoneyFood Lion is employing a multi-pronged strategy to ease the strain on its customers’ wallets. Initiatives range from daily savings and personalized offers to store brands and budget-friendly recipe...Read More

Pokeworks Hawaiian-inspired fast casual brand recently expanded its partnership with talabat, the leading tech delivery platform in the Middle East and North Africa (MENA). The partnership will strengthen Pokeworks’ commitment to...Read More

Gamification is one of the latest loyalty program innovations being used to increase customer engagement and sales. Video game developers have become masters at creating and motivating player loyalty through game mechanics. Today...Read More

Novolex Announces New Employee Award PlanNovolex announced a new award plan for employees. The Novolex Broad-based Employee Award Plan provides eligible employees with an opportunity to participate in the growth and success of the company...Read More

Walmart has moved to the metaverse. The retail giant on Monday launched two immersive experiences on the Roblox gaming platform. Walmart Land and Walmart’s Universe of Play are the retailer’s first attempts to connect visitors with...Read More

As more brands are building emotional loyalty into their customer loyalty strategies, it's important to know how best to approach this task. It's no secret that the relationship between consumers and brands has changed drastically...Read More

P.F. Chang’s Launches Platinum Rewards SubscriptionP.F. Chang’s is updating its loyalty rewards with a subscription-based loyalty program called Platinum Rewards. The new subscription program includes upgraded earnings opportunities...Read More

JCPenney announced plans to debut JCPenney Beauty in its stores nationwide. The national rollout builds on the flagship partnership with thirteen lune. Thirteen lune’s BIPOC-founded beauty brands will be spotlighted in the stores and...Read More

If you want to strengthen your customers’ brand loyalty, look no further than the value connected to offers and rebates promotions. Consider that 82% of consumers would prefer to redeem a product rebate online/digitally...Read More

Taco Bell Releases Plant-Based Carne AsadaTaco Bell recently announced the Beyond Carne Asada Steak in collaboration with Beyond Meat. This item will be available as an LTO in test markets and will be featured in the Beyond Steak quesadilla...Read More