Bank of America recently launched More Rewards Day, one day giving Bank of America consumer and small business cardholders bonus rewards for all the purchases they make with a Bank of America credit card on that day. On More Rewards Day, all...Read More

Courtney Boone is the Digital Marketing Manager at Pizza Ranch, one of the Midwest’s largest pizza chains with over 210 locations in 14 states, and home of the loyal fan-favorite pizza buffet. Loyalty360 CEO Mark Johnson met with Courtney...Read More

If there’s something the 21st century has taught us, it’s that one-size-fits-all solutions simply don’t cut it anymore. With the rise of the ‘unique customer’ who wants everything to be super-personalized and hyper...Read More

Marcus Theater Celebrates 5 Million Loyalty MembersMarcus Theater announced its five millionth member of the brand’s Magical Movie Rewards loyalty program. The milestone is a celebration of human reconnection as moviegoers continue to head...Read More

KFC announced a partnership with Tinder to promote its new Buffalo Ranch sauce through the online dating site. The promotion includes a limited-time “Tinder Tenders” meal, which was created for two and includes six Extra Crispy tenders...Read More

Every successful brand needs a profitable customer loyalty program. Companies across industries leverage loyalty programs to identify their most engaged customers, collect behavioral and preference data, and incentivize purchases. Loyalty...Read More

To create a loyalty marketing strategy, it is critical to understand that every customer is unique. Every member has different needs, preferences, communication channels, behavior, and emotions. Approaching all these...Read More

The team at Clio Snacks believes in being curious about new ideas. After all, that’s how their product came into being. Founder Sergey Konchakovskiy invented the chocolate-covered Greek Yogurt bars after seeing his kids’ playing with...Read More

Conducting consumer research is a time-tested and effective way to inform loyalty program decisions. Moreover, qualitative and quantitative research offers strategic opportunities to gather the perspectives of your brand’s target consumers...Read More

Fazoli’s Celebrates National Breadstick DayFazoli’s is giving away its famous breadsticks in celebration of National Breadstick Day. The brand is giving away six free breadsticks when fans unlock and redeem the special offer through...Read More