Of all the consumer-facing businesses and organizations with a travel loyalty program in place, few have built those programs from scratch using internal resources. The rest, at some point or another, identified a partner that could help them...Read More

Floor & Decor Launches Grand OpeningFloor & Decor will launch the grand opening of its newest location in Woodbury, Minnesota on November 7. To celebrate, the Woodbury Floor & Decor store will be giving away a $5,000 Floor Makeover as...Read More

Ralph Lauren has launched a new fashion line in the metaverse via the online game Fortnite. The “Polo Stadium Collection” includes a limited run of physical hoodies, sweatshirts, sweatpants, button-down shirts, polo shirts and...Read More

Some historians date the first loyalty programs all the way back to Ancient Egypt, where wooden tokens were exchanged for rewards like beer and bread. Flash forward 5,000 years, and these programs are still as popular as ever. However, they never...Read More

Tim Hortons is more than a place to grab a coffee, it’s a household name in Canada. A quick-service restaurant featuring coffee, donuts, breakfast favorites and sandwiches, Tim Hortons is endearingly nicknamed the “most Canadian brand...Read More

Loblaw Eliminates Single-Use Plastic BagsLoblaw announced that it will no longer offer single-use plastic shopping bags at stores across Manitoba. The announcement is the next step in the company's efforts to reduce single-use plastic and...Read More

Visa recently unveiled Visa Masters of Movement, a first-of its-kind hybrid experience featuring a pre-event NFT auction and immersive activation for fans at FIFA World Cup Qatar. The Visa Masters of Movement auction features five unique...Read More

Collecting zero-party data through loyalty programs is the future of digital marketing. More than ever, customers value their online privacy and the protection of personal information they share with brands. Third-party cookies, traditionally...Read More

Sydney Caminetsky is a Product Manager, and Janelle Price is a Marketing Manager at TELUS, a technology company based in Canada that specializes predominantly in mobile and home services for consumers and businesses, such as phone, internet...Read More

McCain Foods Enters Metaverse to Promote Biodiversity McCain Foods is entering the Metaverse and introducing new Regen Fries as part of the #SaveOurSoil initiative. Regen Fries are made with potatoes that are grown using...Read More