If there’s anything I’ve learned since becoming a secret agent for loyalty programs, it is that nothing tops the power of an innovative idea. As such, I dedicated my very first mission to this concept, exploring four loyalty...Read More

IKEA Canada Goes Green on Black FridayIKEA Canada announced the return of its annual Green Friday campaign. Throughout the month of November, customers will receive additional savings on gently used items, and will be invited to sell back their...Read More

Just Salad announced the launch of its new “Race to Rewards” program for customers, offering personalized reward opportunities through mobile app engagement. The Race to Rewards mobile exclusive program aims to deepen loyalty by...Read More

It might only be October — but in the marketing world, the holidays are around the corner. As many of us know, advertisers start their campaigns earlier and earlier every year, with Black Friday arriving before Halloween and Christmas...Read More

Lionsgate and TiiCKER Launch Shareholder RewardsLionsgate has partnered with TiiCKER to launch Shareholder Red Carpet Rewards, a program to increase retail shareholder engagement with the studio's portfolio of film and television brands and...Read More

Pet brands are amping up customer loyalty efforts to keep ahead of the recession. Petco announced that it is expanding its Vital Care loyalty program to include hamsters, birds, and fish, among other small pets. Bark recently sent out an...Read More

As seasonal trends and demand patterns in the travel market begin to take a more familiar shape after three years of being dominated by the pandemic’s influence, we can see which aspects of travel have fundamentally changed since 2020. One...Read More

Sephora Teams Up with DoorDash as first Beauty PartnerDoorDash is adding Sephora to its marketplace offerings, marking the delivery service’s first foray in high-end beauty amid an overall expansion into new product categories. The new...Read More

As inflation and supply chain issues have taken a toll on consumers this year, CPG brand loyalty has taken a beating of its own. And with continued uncertainty about where those external factors are headed, price and availability have become more...Read More

Matthew Rubin is the Senior VP and General Manager of Petsense by Tractor Supply, a specialty pet retailer owned and operated by Tractor Supply Company. Founded in 2005 to meet the needs of pet owners primarily in small and mid-sized communities...Read More