While undercover, I asked a lot of people about running loyalty programs. Based on their answers, loyalty programs are such an easy concept. “I just give my customers points for the money they spend, some cool rewards — maybe sprinkle...Read More

L’Oréal Enters the MetaverseBoth L’Oréal and Charlotte Tilbury have entered the metaverse that let people take their Web 3.0 style to new levels of detailed personalization. L’Oréal is working with Ready Player Me for the avatar...Read More

McDonald’s has partnered with VAIN to release upcycled clothing. The Helsinki-based fashion label VAIN’s unique collaboration uses McDonald’s employee uniforms as the base for a collection of upcycled garments. The uniform's...Read More

While the holidays can be a joyous occasion, this is also a busy time of year for your customers and…identity thieves. We released our 6th Annual Holiday Shopping Identity Theft survey results, polling consumers on their holiday...Read More

Love them, hate them, or don’t understand them, NFTs are one of today’s hottest topics for marketers. And they are here to stay. A technology that just a year ago seemed unattainable except for the most elitist of investors, today...Read More

Papa John’s Appoints Chief People and Diversity OfficerPapa John’s announced the appointment of Elias Reyna as the Company’s new Chief People and Diversity Officer. Mr. Reyna will lead human resources...Read More

Saks has partnered with the Elton John AIDS Foundation to celebrate the launch of its 2022 holiday campaign. The campaign kicked off with a light show and window unveiling at the Saks Fifth Avenue New York Flagship, featuring a special performance...Read More

Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on acquisition rather than retention. According to...Read More

Caesars Sportsbook Launches in MarylandCaesars recently launched Caesars Sportsbook in Maryland.  Eligible sports fans can now enjoy mobile sports wagering experience on iOS, Android, or desktop while taking advantage of rewards and special...Read More

Iris® Powered by Generali, provider of a proprietary identity and cyber protection platform, recently released the findings of its sixth annual Holiday Shopping ID Theft survey. The annual survey polls consumers on their holiday shopping...Read More