Dollar General will now offer more financial services and cash back options through a partnership with Ibotta. Dollar General is the first retailer in its market to join the Ibotta Performance Network (IPN), a digital network allowing businesses...Read More

Kraft Mac & Cheese Aims for Emotional Loyalty with Animated Shorts Kraft Heinz is leveraging trends in social media to emotionally engage with customers in a new animated shorts campaign for Mac & Cheese. Part of the “Help...Read More

Gathr unveiled its new Gathr Rewards loyalty program, encompassing multiple brands underneath the Gathr label. The family of outdoor, camp, and recreation brands designed the multi-tier, cross-brand program to reward customer loyalty with points...Read More

Focus Brands® Adds to Leadership Team Focus Brands® appointed three new senior leaders across their business. Focus is the parent company of Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, McAlister’s Deli®...Read More

Creating a loyalty program requires a lot of resources, so it’s very important to follow through. Customers will enroll fast in the beginning if your message is right, but real success comes from continuing to engage them as members. In this...Read More

Employee-Experience Managers Aim to Reduce Burnout Many companies are hiring employee-experience managers to reduce burnout and improve worker engagement and productivity. In its first time making the list, the role currently ranks fifth on...Read More

In a move to engage with younger audiences, Porsche AG partnered with FaZe Holdings Inc. (FaZe Clan) to produce consumer products and digital goods for a Web3 space. The multi-year partnership will focus on turning dreams into reality, beginning...Read More

The most successful brands know that customer loyalty isn’t bought, it’s built. Rewarding loyal advocates is a great way to build long-lasting customer relationships and keep them coming back to your business time and time...Read More

Wawa Plans to Open Tech Hub in Closed Store Wawa Inc. plans to transform one of their closed locations into a training center for tech workers. The plans are still in the early stages but have the support of the location’s landlord and...Read More

Jimmy John’s Freaky Fast Rewards® program launched Achievement Badges, available in the Jimmy John’s App. The change to their existing program offers a gamified customer experience where users earn badges, rewards, and exclusive...Read More