Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S., promotions typically consist of any two of three elements: Chance (random selection)Prize...Read More

Today’s brands can no longer rely simply on points to earn and retain customer loyalty. The future of loyalty lies in brand advocacy, creating relationships with consumers that extend far beyond the transaction. To be top of mind even when...Read More

McDonald’s welcomes in the Year of the Rabbit by partnering with Karen X Cheng to launch an interactive Lunar New Year campaign. The partnership is designed to enhance the brand’s customer experience by engaging fans through technology...Read More

YouTube Adds Hub of Free Streaming Channels YouTube will feature shows from ad-supported streaming channels in their latest test to compete with other streaming services. If initial testing proves successful, the streaming provider will...Read More

It is not uncommon for those who are new to the world of loyalty marketing to think that all loyalty programs work the same way or have equal benefits. Some may even be tempted to say that “visuals aside...Read More

Amazon Expands “Buy with Prime” Amazon.com will open its “Buy with Prime” offering to U.S.-based merchants by the end of January 2023. The service allows online merchants outside of Amazon’s platform to access...Read More

According to a study by experts at Casinos En Ligne, Non-Fungible Tokens (NFTs) experienced the same downturn the cryptocurrency market faced in 2022.  NFT sales dropped 83% year-over-year in 2022, due to the asset freezes some cryptocurrency...Read More

Think it can’t be done? See how loyalty programs and better personalization can be used to keep your customers coming back. It’s more cost-effective than identifying new audiences and helps maintain your brand image and profit margins...Read More

Meijer is revamping its mPerks rewards program to make saving on products easier for customers. The new program allows for more personalized savings, including points for purchases in store, prescriptions filled, and more.   The new...Read More

AMC Theatres® Offers Half-Off Popcorn for National Popcorn Day All AMC guests will receive 50% off in-theatre, traditional popcorn at all U.S. AMC locations for National Popcorn Day on Jan. 19, 2023. The discount is available at the...Read More