B2B relationships, B2B customer engagement, and B2B brand loyalty are personal at their core. Like B2C initiatives, business-to-business transactions and engagement need personalization and emotional elements to create and nurture long-term...Read More

Following the hyperjump in eCommerce adoption, companies that could make rapid and sweeping changes in customer retention and digitalization managed to emerge successful, while many sleeping giants suffered severe losses. This sentiment is...Read More

Disney Adds Perks and Lower Prices for Customer LoyaltyDisney is offering lower prices and new perks for annual pass holders. Robert Iger, Disney’s CEO, made the changes in response to customer feedback that the parks have become more...Read More

Accor partners with SOURCE Global, PBC to bring sustainable bottled drinking water to their hotels in Singapore. Accor will replace plastic bottled water with reusable glass bottles filled by SOURCE Hydropanels — solar technology that...Read More

Look at the typical consumer's email inbox, and you’re likely to see an inundation of messages from different loyalty programs, all clamoring for attention. This isn’t happenstance.  American households today belong to an...Read More

Rite Aid Offers In-Store Cash Bill PaymentRite Aid Corp. joins the Kubra EZ-Pay Retail Cash Payments Network to offer customers a new financial service in its stores. The service allows customers to pay their bills in cash at any of the 2,000...Read More

Kellogg Company is investing in employee engagement through People Analytics—the study of people and business data to drive HR strategies and culture. The company uses these analytics to design a winning culture that improves retention...Read More

Trends in Loyalty with Group FiO Group FiO provides businesses with the tools they need to strengthen customer relationships and drive brand loyalty. By providing omnichannel experiences and bringing together data from all touchpoints along a...Read More

 Antavo Proves Customer Loyalty Solves Company ConcernsNew research from Antavo reveals almost 90% of businesses rely on customer loyalty programs to overcome the global inflation crisis. In their 2023 Global Customer Loyalty Report, Antavo...Read More

DoorDash introduces their new Package Pickup service for customers. Consumers can now request a Dasher to pick up prepaid packages from their home and deliver them to any local carrier, including USPS, UPS, and FedEx. The company continues to...Read More