T-Mobile has added a Magenta Status to its customer loyalty program, creating an enhanced list of deals, benefits, and customer experiences. The latest from the “un-carrier” is offered alongside its popular T-Mobile Tuesdays&rsquo...Read More

King Johnnie Casino Enhances Experience for Gamers with New Loyalty Program The King Johnnie VIP Loyalty Program launched by King Johnnie Casino is rethinking player rewards and is designed to create a better gaming experience. The online...Read More

Are you looking to elevate your direct mail marketing results and take your campaign to new heights? Perhaps you're launching a direct mail initiative and seeking ways to ensure its success, or maybe you've encountered less-than-desired...Read More

July 15th, 2023It was an ordinary summer day for Bryan, a 40-year-old avid hiker, until he stumbled upon the brand new Blue Ridge Camping Goods store during his lunch break. The shelves were adorned with gear that spoke directly to his outdoor...Read More

In today’s loyalty landscape, brands can become overwhelmed by the number of technology solutions available promising to meet their unique needs as they build out organizational and loyalty strategies. Working with existing technologies and...Read More

Members of Omni Hotels & Resorts’ Select Guest Loyalty Program now benefit from the activities they engage in on the property. Recognition for dining on-site, playing golf, or even enjoying the spa will produce more reward opportunities...Read More

Earn More Points with Best Western Rewards this Spring Members of the Best Western Rewards (BWR®) loyalty program can earn a free night by staying at Best Western Hotels & Resorts (BWHR) from February 5 to May 5, 2024. Members can...Read More

One could argue that a best-kept secret is how Mastercard has become a global leader in loyalty, its scope extending far beyond traditional transaction processing. From a scale perspective, Mastercard manages over 1.5T points, 1,100+ loyalty...Read More

Omnichannel loyalty marketing has become a cornerstone in the evolving landscape of retail and customer service. It represents a strategic shift towards a more holistic, integrated customer experience (CX). By embracing this method,...Read More

A free membership platform is being launched by Gatorade, giving users the power to personalize products. The iconic athlete-centered brand leveraged data, athlete insights, and digital technologies to build Gatorade iD, and members can expect...Read More