Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic and international franchisees. The brand’s footprint...Read More

In 2001, the popular hamburger chain White Castle established an exclusive club: the Cravers Hall of Fame. Every year, hopeful Cravers submit their personal stories explaining why they should be considered for induction. Cravers’ stories...Read More

PayPal To Pilot Six New Innovations PayPal is tapping into the power of AI-driven personalization in six new pilots designed to create a better commerce experience for merchants and consumers. PayPal counts nearly 400M consumer accounts and...Read More

Fans of the colorful Easter chick and bunny confection PEEPS® are in for a real treat. PEEPS® Brand has partnered with Home2 Suites by Hilton Easton to create a delectable guest stay in Easton, Pennsylvania. The PEEPS® Sweet Suite is...Read More

Stacking Up Joy: IHOP’s New Program Designed To Combat Food Insecurity IHOP has launched its Stacking Up Joy platform with the intention of uniting people in the communities where the popular pancake restaurants are located. The new...Read More

We’re nearing the mid-way point of the 2020s. Wild, right? First with a pandemic, then with inflation and rising interest rates, the challenge of retaining customers has been considerable, to say the least. But the savviest of brands have...Read More

Navigating Customer Data Privacy in Loyalty MarketingIn the digital era, managing data with integrity is key to nurturing customer trust and enhancing brand reputation. For those in loyalty marketing, skillfully using data to improve customer...Read More

Gamification has the potential to make customer experiences more rewarding and interactive, and many brands are interested in learning if adding such elements to their loyalty programs and strategies will improve engagement. Indeed, it’s not...Read More

With loyalty professionals facing increased competition in the customer loyalty space, it is critical to understand the right direction to place energies and resources while taking advantage of technologies and ideas that can elevate the customer...Read More

Jersey Mike’s Subs has partnered with SoundHound AI to leverage the latter’s voice AI ordering system with the intention of providing customers with an optimized experience. The brand promises that customers will be able to speak...Read More