With an exciting fusion of snacking, sports, and technology, Lay’s is launching a return of its No Lay’s No Game campaign, which promises to bring lots of fun and adventure while rewarding game-day-ready soccer fans with the classic...Read More

Wingstop Launching MyWingstop in April To Enhance Customer Experience During a conference call with analysts, executives of the chicken wing fast-food chain Wingstop announced the upcoming launch of My Wingstop, the company’s new...Read More

Chipotle Celebrating Leap Day with Free Guacamole for Rewards Members Chipotle Mexican Grill has proclaimed Leap Day “Extra Day,” and its reward members can get guacamole on the house. Rewards members only need to enter the code...Read More

Marriott Bonvoy® has announced its eighth year as the Official Hotel Partner of the NCAA. The new campaign launches just before the March Madness Tournament, which begins on March 17, 2024, with Selection Sunday. Marriott Bonvoy hotels...Read More

In 1948, Bob Evans Restaurants was founded in Columbus, OH, where its headquarters remains. The brand’s founder — Bob Evans — decided to start making his own sausage to serve at The Steak House, a 12-stool diner he owned in the...Read More

Southwest Airlines® has reclaimed its position as Luck Reunion’s official airline. Southwest officially joined Luck Reunion, a recurring musical festival held just outside Austin, TX, on the grounds of Willie Nelson’s Luck Ranch...Read More

American Airlines Is Changing How Points Are Earned, Raising Baggage Fees American Airlines announced it’s raising prices for first and second bag checks. American is also raising prices for short international flights and Canadian...Read More

The customer loyalty landscape is undergoing a profound transformation, marked by unprecedented opportunity but also uncertainty — brought on by changing customer preferences, an array of new, disparate technologies, limited internal...Read More

Palm Springs, CA, visitors with a penchant for personalized accommodations have something to look forward to. Nine of the city’s boutique hotels known for hosting elite travelers are offering guests an opportunity to earn rewards by...Read More

Starbucks Creates More Accessible and Inclusive Spaces  Seattle, Washington-based coffeehouse and roastery Starbucks announced its Inclusive Spaces Framework initiative, building on the chain’s commitment to inclusion. The project...Read More