bp recently revealed its latest initiatives at the biennial BP Amoco Marketers Association (BPAMA) Convention and Business Expo in Scottsdale, Arizona. The conference marked the 50th anniversary of BPAMA and its partnership with bp. The oil and...Read More

With 18 locations throughout Central Texas, Smokey Mo’s TX BBQ offers traditional Texas-style BBQ. For more than 20 years, Smokey Mo’s has served favorite dishes like ribs, link sausage, and the low- and slow-cooked brisket, which is...Read More

Marriott International is expanding its Marriott Bonvoy travel program by partnering with Chinese airline carrier Cathay Pacific. Marriott International loyalty members will gain access to Cathay’s extensive base of 11 million worldwide...Read More

Allegiant Named Third Best Airline by Wall Street Journal The Wall Street Journal has added Allegiant Air to its list of top airlines for 2023, ranking the Las Vegas-based airlines third on the prestigious news media’s list. The ultra...Read More

Capturing what triggers immediate emotions in consumer brand relationships and leads to the act of buying, is one thing. Knowing how to create lasting emotions that will enable a strong and sustainable relationship...Read More

In this second installment, Loyalty360’s supplier members and loyalty strategy experts continue to discuss the technologies and strategies playing a key role in the future of customer loyalty, how AI — leveraged correctly &mdash...Read More

In a competitive marketplace crowded with a constant barrage of brand messaging, traditional customer loyalty programs are no longer going to cut it. As customer expectations for more customized rewards, experiences, and communications continue to...Read More

Fintech company Greenlight® was joined by Tropical Smoothie Café®, a national fast-casual restaurant brand, to launch a new rewards program that would make Greenlight Level UpTM, a financial literacy game, accessible to more families at no...Read More

Citing Possible Higher Prices, the FTC Attempts to Block Kroger-Albertsons Merger  In an administrative complaint filed on February 26, 2024, the Federal Trade Commission (FTC) claims the merger between grocery retailers Kroger and...Read More

Many retail loyalty programs fall into the trap of monotony, relying on mundane earn-and-burn structures that fail to truly influence consumer behavior. According to the USA’s National Retail Federation, 84 out of the US’ top 100...Read More