Think of Switzerland and a few images instantly come to mind: the snow-dusted Alps, serene blue lakes, silky Lindt chocolate, and watches so precise they’ve become a national symbol. It’s a place where quality and reliability aren...Read More

Part 4 of 4 in our series covering the psychological benefits influencing customer loyalty programs.  Identity is the invisible force behind many decisions. Whether choosing a brand that aligns with your values, joining a loyalty program...Read More

Many years ago, one of the earliest Bounteous-led CDP implementations for a retail client revealed just how far customer data technology had advanced beyond traditional marketing data marts (MDMs). What once took weeks to aggregate in legacy...Read More

Analyst Sees Path to 2,000 Locations for CAVA CAVA Group is drawing strong long-term confidence from restaurant industry analysts, who believe the fast-casual brand could eventually scale to around 2,000 U.S. locations. This projection reflects...Read More

Olo, the restaurant technology platform known for its ordering, payment, guest data, and marketing products, has announced the launch of a new integrated loyalty solution called Olo Loyaltyfollowing its acquisition of Spendgo, a loyalty and guest...Read More

7-Eleven Unwraps Festive Holiday Capsule From 7Collection7‑Eleven is ringing in the new year with a cheerful holiday capsule from 7Collection, its online merchandise shop. The limited-edition drop blends cozy comfort with playful nostalgia, giving...Read More

United Airlines has introduced a new wave of enhancements to its award-winning mobile app, designed to save travelers time and reduce friction throughout their journey. The updates arrive as the airline prepares for its busiest winter holiday...Read More

Early this summer, I launched an experiment to compare two lifecycle programs under identical conditions: I purchased the exact same product (a web camera), on the same day, with a new email, in a new containerized browser. And I did it for two of...Read More

Part 3 of 4 in our series covering the psychological benefits influencing customer loyalty programs. Loyalty programs are everywhere, offering discounts, points and perks. A study published in the Journal of Retailing and Consumer...Read More

In today’s saturated marketplace, consumers engage with brands not just as users, but as participants in an ever-evolving emotional and functional relationship. As a marketing professional with over 18 years of experience, I’ve seen...Read More