Loyalty programs should be one of the cornerstones of any effective marketing strategy. According to Accenture's recent study, “members of loyalty programs generate between 12 to 18% [higher] incremental revenue growth per year...Read More

Sephora Adds Mobile Payment TechnologySephora stores will utilize FreedomPay mobile POS technology in 500 U.S. locations  as the beauty retailer continues to add to its digital offerings both in-store and online. Customers may choose...Read More

WWE and Nextbite virtual restaurants have partnered to launch a WWE-themed, delivery-only restaurant in the Dallas area in anticipation of WrestleMania 38. The delivery-only restaurant, named WWE Smackadillas, is available via DoorDash,...Read More

Customer loyalty programs are a great way for companies to build long-lasting relationships with their customers and reward them for being repeat buyers of their products. After developing a loyalty program for customers the last thing brands want...Read More

McDonalds Brings Back Szechuan Sauce as Mobile App ExclusiveMcDonald's is bringing back its limited-run Szechuan Sauce as an exclusive item for mobile app orders, McDonald’s has only sold Szechuan Sauce three times previously, once...Read More

Greater Washington, D.C. regional grocery chain Giant Food announced that its Giant Pickup service is now free and available same-day within four hours of purchase at all 159 Giant Pickup locations. The company continues to invest in...Read More

You probably already know all too well the critical role that customer retention plays in your brand’s success. It’s not enough to attract new customers to your business—in order to be successful, you need to keep existing...Read More

When brands evaluate their business success, they look at metrics like net promoter score, customer satisfaction, and customer effort score. But perhaps one of the most important metrics these days is the customer lifetime value (LTV), which...Read More

SpartanNash Foundation Raises $180,000 for Habitat for HumanityFood solutions company SpartanNash recently held a fundraising campaign benefiting Habitat for Humanity. Donations totaling $180,000 will help individuals and families in eight Midwest...Read More

Sixty years ago, Glen Bell opened the first Taco Bell in Downey, California, a small taco stand inspired by a local Mexican restaurant that crafted a version of the hard shell tacos known today. "I could not be more proud of...Read More