Smartpress Launches All-New Loyalty and Referral ProgramOnline printer Smartpress.com announced an all-new loyalty and referral program called Print Points. Smartpress' program keeps things simple so their customers get the most benefit...Read More

JCPenney revealed its new “Shopping is Back!” integrated brand campaign in conjunction with the company’s 120th birthday. The campaign includes a new look in stores and online, special sales promotions, plus extra bonus rewards...Read More

Today, brands seek to gain a deeper bond with their customer base, but the task can be overwhelming with so many competing brands. Loyalty360 CEO, Mark Johnson, spoke with founder and CEO of Vesta, Susan Frech, about how communities can...Read More

Beth Johnson is the Chief Experience Officer at Citizens Financial, a full-service national bank and direct-to-consumer lending business.   Loyalty360 CEO Mark Johnson met with Beth Johnson to discuss the challenges and opportunities in the...Read More

You’ve seen them around. You’ve been invited to them. Maybe you’re a part of one right now. We’re talking about an online community.Online communities are a valuable tool in a marketer’s arsenal. The question is:...Read More

L’Oreal Partners with Emotiv to Launch Immersive Fragrance Experience for CustomersL’Oréal Group’s tech incubator has partnered up with neuroscience company Emotiv to launch a new headset device that helps consumers make accurate...Read More

First Response has launched The Pregnancy Hub by First Response, an online community for those on journeys to pregnancy and motherhood. Community members of The Pregnancy Hub will have free access to resources and advice, an opportunity...Read More

The continually growing customer loyalty landscape demands unique strategies for brands to stand out among the competition. For one company, they return to the root of loyalty: superior customer service.  Loyalty360 CEO, Mark Johnson...Read More

Customer retention can be the key to growing your revenue because existing customers are known to spend more than new customers, and convincing customers to stick around tends to cost less than acquiring new customers. Holding onto existing...Read More

Arena Flowers Partners with poq to Launch New Mobile AppUK-based Arena Flowers launched a new mobile app using platform provider poq's composable commerce stack.The app offers customers frictionless commerce journeys and an improved...Read More