A retailer can have the best customer loyalty program in place, but it will not be successful without the support of the brand’s employees. Employee engagement is crucial to executing an effective customer loyalty program. Loyalty360 spoke...Read More

For any size of brand, working at any scale, personalization is table stakes. And that doesn’t just mean a name in an email. Personalization should reflect what you know about your customers, and this should be present across any...Read More

PokerStars launches rewards program in the United StatesPokerStars announced that its rewards program, PokerStars Rewards, has officially launched in the United States and is available in Pennsylvania, New Jersey and Michigan. Players can earn up...Read More

Kohl's and Capital One announced a multi-year extension of their credit card program agreement. This is the second contract extension since 2014. The contract extension with Kohl's enables consumers to have expanded buying power. Kohl'...Read More

Retailers are facing some real challenges, but customer marketing can play a major role in helping retailers thrive despite the challenges. Learn how to usher in a bright future with effective customer marketing programs.Why Retail Needs a HeroThe...Read More

BP Announces New Initiatives to Respond to Consumer Trendsbp has unveiled a series of new initiatives for innovating the future of fuel and convenience stations to respond to consumer trends and reimagine the consumer experience. Improvements...Read More

Huntington National Bank, a $174 billion asset regional bank holding company headquartered in Columbus, Ohio, announced the latest addition to its consumer credit card lineup, the Cashback Credit Card. The new card allows...Read More

Customer loyalty is one of the most widely talked about topics today, and for good reason. When it comes to where to buy products or services, your customers have unlimited choices at their fingertips. It’s tougher than ever to acquire...Read More

In light of the ongoing pandemic, the increased focus on privacy that has resulted in a crackdown on third-party cookies, and the emergence of increasingly powerful “walled gardens” around data, consumer packaged goods (CPG...Read More

HSBC Enters the Metaverse Through Partnership with The SandboxHSBC and The Sandbox have announced a new partnership that will open up a host of opportunities for virtual communities worldwide to engage with global financial services providers and...Read More