In celebration of Ruby Tuesday turning 50, the restaurant is offering guest discounts and a chance to win $500,000, free food and gift cards. As part of the birthday celebration, guests can also try a new birthday cake dessert made especially for...Read More

Quick-to-market promotions help brands be in the moment with their loyal customers. These incentivized engagement solutions often coincide with specific current events or special brand occasions. Incentive-based programs such as...Read More

Citizens Financial is a full-service bank with branches in eleven states in the northeast and national direct-to-consumer lending businesses. Servicing retail customers, plus small, medium and large corporate businesses, Citizens offers a robust...Read More

No customer wants to feel like a brand just doesn’t get them. Customer segmentation analysis allows brands to better understand and categorize their customer base according to factors like demographics and interests. Better...Read More

American Express Focuses on Customer Experience with App RedesignAmerican Express is evolving its app experience for consumers. The company is looking to provide a seamless, intuitive experience that melds its banking and credit card products into...Read More

bp and Uber are announcing a new global strategic delivery partnership to reach more consumers across the world. Together, the partners will offer a range of convenience products from select retail locations. bp is the first convenience retailer...Read More

There is a growing trend in customer loyalty programs to deliver more personalization and customized programs, but how important is that customization to the end consumer? Loyalty360 CEO Mark Johnson spoke with Chief Marketing Officer of Redpoint...Read More

Velvet Taco Debuts Loyalty App and Launches MerchandiseOn the heels of debuting their new loyalty app, emerging brand Velvet Taco has also debuted a new merchandise line of clothing and accessories.  The line will be available exclusively on...Read More

Taco Del Mar announced today the launch of its new rewards program and loyalty app as a way to drive brand loyalty with customer rewards. Taco Del Mar’s new “Rippin’ Rewards” program encourages brand loyalty with its tier...Read More

Providing a great customer experience (CX) has long been prioritized by brands wanting to differentiate from the competition. Companies that continue to recognize the importance of customer experience—and prioritize investments and actions...Read More