JCPenney revealed its new “Shopping is Back!” integrated brand campaign in conjunction with the company’s 120th birthday.
The campaign includes a new look in stores and online, special sales promotions, plus extra bonus rewards for reward members. The company will also launch the JCPenney Cross-Country “Shopping is Back!” Tour across the U.S.
“We celebrate this legacy while showing a reinvigorated JCPenney brand that expresses our energy and optimism, which we want customers to experience with us....