Engage People is a technology innovation company with a vision to bring technology to the forefront to enable a better customer experience. The company seeks to leverage today’s technologies to drive improved outcomes for brands while...Read More

On the heels of celebrating its 97th birthday, convenience store chain 7-Eleven announced its “Summer of Cashback” program, offering sizzling deals and cashback offers for its 7REWARDS and 7NOW members.  Through Tuesday, July 23...Read More

Chase and Marriott Bonvoy® Unveil Enhanced Marriott Bonvoy Bold® Credit Card Chase and Marriott Bonvoy®, Marriott International’s travel program, announced enhanced benefits for cardmembers of the Marriott Bonvoy Bold®...Read More

Marketers put a lot of focus on connecting with Gen Z—who are sometimes called zoomers—but older generations still drive much of our economy. This is the second installment of a three-part Generations series that explores how to...Read More

Loyalty360, in partnership with Wunderkind, has released its latest report, Enhancing Booking Experiences with Customer Identity Resolution: Loyalty360 Brand Marketer Research, featuring insights and perspectives from nearly 100...Read More

Wyndham Hotels & Resorts owners who want to enhance their guests’ stay while boosting revenue and making their hotels run more efficiently can now use Wyndham Connect℠, a guest engagement platform by Canary Technologies. The program...Read More

Retail Chiefs Say Streamlined Selections Increases Profits According to the Wall Street Journal, retailers and brands from various sectors, including apparel and toys, are increasingly reducing their product offerings to boost profits and cut...Read More

Discover the latest trends, challenges, and opportunities in customer loyalty programs with Loyalty360's 2024 State of Customer Loyalty Report, sponsored by Phaedon. Featuring insights from nearly 100 brand marketers, this comprehensive report...Read More

Understanding Digital Loyalty SystemsDigital loyalty systems are strategic frameworks designed to reward customers for their continued engagement and purchases using a combination of technology and data analytics. These systems are...Read More

Following June’s Adopt A Shelter Cat Month, ARM & HAMMER™ Cat Litter and The American Society for the Prevention of Cruelty to Animals (ASPCA®) introduced AI-generated “Purrsonality Pics” at the ASPCA’s...Read More