Identifying customers across multiple channels poses considerable challenges for any brand. Fragmented data and diverse customer touchpoints make it difficult to create a unified view of the customer.   Furthermore, understanding consumer...Read More

New Balance, Archive, and Tersus Partnership Expands Trade-In Program  New Balance partnered with Archive, a branded resale company, and Tersus Solutions, a textile circularity company, to scale its Reconsidered trade-in program at close...Read More

FlyUSA introduced the Ascend Club to provide its private jet travelers and members with a superior travel experience while rewarding them with a 2% cash-back rebate for booking with FlyUSA. FlyUSA offers limitless destinations across the world and...Read More

Every few years, the world unites in a global spectacle unlike any other. The Olympics transcends borders, languages, and even sports themselves, captivating billions of people for weeks on end. There’s something about the Olympics...Read More

San Diego Wave FC and Alaska Airlines Form Partnership The San Diego Wave FC formed a partnership with Alaska Airlines, delivering additional benefits for fans of the team flying out of the San Diego International Airport. Those flying on...Read More

An updated FLX Rewards program will bring members new benefits, such as FLX Cash, allowing customers to direct earned points toward purchases to receive a discount. Foot Locker, Inc. sees the revamped program and plans to upgrade its mobile app as...Read More

AD Retail Media Partners with Placements.io for Enhanced Digital Performance  AD Retail Media announced an expansion of its network facilitated through a partnership with Placements.io. AD Retail Media is the in-house network for grocery...Read More

Target Corporation announced it plans to introduce a generative artificial intelligence (GenAI) tool called Store Companion. This chatbot will help team members work faster and more efficiently and, in turn, foster heightened customer engagement...Read More

The company that would eventually become Stop & Shop was founded in 1914 when the Economy Grocery Store opened in Somerville, MA. In four short years, 32 stores made up the thriving grocery chain. By 1942, Stop & Shop, Inc. became the...Read More

Wunderkind works alongside clients using an AI-driven performance marketing solution, helping them form stronger brand-audience connections through identification resolution and hyper-personalized triggered messaging. The Wunderkind Identity...Read More